北京万多吉&北京益精行商贸有限公司：啤酒品牌经理招聘信息

公司简介：

北京万多吉&北京益精行商贸有限公司（姐妹公司）是第一批将进口精酿啤酒和食品带入中国的龙头企业。同时在北京、上海和广州分设办公室。历经25年的发展，公司不仅赢得了品牌供应商的信赖，更凭借卓越的产品质量，良好的品牌形象和服务，取得了中国消费市场的认可和追捧。公司核心业务内容为进口及销售原产比利时，德国，荷兰，法国，意大利等国家的优质巧克力、饼干、冷冻食品、精酿啤酒、果汁和矿泉水等相关产品。同时得益于强大的网络组织及丰富的经验，多国著名品牌公司委托我们作为其高档品牌进入国内市场的独家代理商。其中包括：智美、林德曼、粉象、罗斯福、圣佛洋、卡斯特、布什等品牌。除此之外，我们还拥有亿滋食品的分销权，包括：瑞士三角和克特多金象巧克力等。


我们目前正在寻找一名优秀的啤酒品牌经理来分管我司的啤酒部分。


岗位职责：


与国外供应商工作对接
定期与供应商进行有效的工作沟通；
负责完成年度销售/市场计划及报告；
及时有效的向国外供应商解决市场反馈等问题;
负责接待国外到访供应商，及安排会议和转店等相关日程；
每年跟进相关品牌正式文件:合同、授权书、商标注册证等。


进销存管理
根据供应商的全年销售目标和销售预测制定相应的采购计划；
每周监测跟进销售情况和库存备量，与采购部门协调并及时调整订单，并有效杜绝商品过半包及过期问题。
负责与海关部门进行协调，确保进口流程的工作效率；
记录每个订单的相关问题(如果有的话)并及时反馈给供应商。
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促销品管理
国外促销品采购:根据销售部门需求从供应商所提供的目录中选择合适的促销品，并决定年度采购数量，监控库存，及时调整采购订单等。
国内促销品定制与研发：基于供应商的市场预算与销售团队一起合作并研发新的促销品等，负责监控库存，及时调整采购订单等。
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市场营销
更新市场宣传资料，并提供给销售人员，包括品牌展示，图片，视频，海报，微信贴纸等；
根据供应商和公司设立目标，制定并执行年度、季度性市场推广计划，确保质量和效果；
负责市场预算分配，跟踪监控，合理平衡市场费用和销售业绩；
与媒体经理协同合作，不断提升品牌知名度；
定期进行转店及客户回访。
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销售支持
了解和分析销售业绩情况、市场趋势、市场状况和其他影响因素，帮助品牌增加销量；
与销售团队紧密合作，协助制定销售策略，实现品牌的战略性目标；
为销售人员及客户提供啤酒培训及其他技术支持；
处理日常客诉等问题；
更新产品促销品目录。


任职要求：

有相关快消行业经验，市场推广和销售经验者优先；
系统及良好的沟通能力；
英文水平流利，有国外留学背景者优先；具备流利中文水平的外籍人士优先；
对快速消费品行业，市场消费动态，特别是啤酒品牌具有浓厚的兴趣；
拥有良好的设计审美和开放心态，以及对不同文化背景品牌的诠释能力；
熟练使用微软***件。





WE NEED YOU
Beer Brand Manager

Company Profile:

Vandergeeten and EGDistriSelecta (sister company) are a leading distributor of finest European food and beverages. With offices in Beijing, Shanghai and Guangzhou, our companies have acquired a well-known reputation across Mainland China for 25 years. We import global brands of chocolate, biscuits, frozen foods, beer, fruit juice and water, with an emphasis on Belgian specialty beers and fine chocolates. We are the exclusive distributor for more than 15 Belgian Breweries such as Chimay, Lindemans, Delirium, Rochefort, St-Feuillien, Kasteel, Bush,… We also own the distribution rights for Mondelez Foods, including Toblerone and Cote d’Or.


We are currently looking for a Brand Manager based in Beijing to support our beer division.


Key Responsibilities:


Supplier Communication
Regular communication with supplier
Complete annual marketing & sales plan and report to supplier
Give feedback on issues and complains to supplier to improve problems
Supplier visit to China: arrange the schedule, meetings, trade visit, etc.
Follow up on relevant official documents on a yearly basis: contract, distribution letter, trademark registration certificate, etc.


Purchase-Sales-Inventory Management
Present purchase plan in line with supplier’s target and sales forecast
Monitor sales and inventory every week, coordinate with purchase department to adjust orders in due time to avoid expiring stocks
Coordinate with custom department to ensure the importing process efficiency
Keep a record of all problems for each order (if any) and report back to supplier


POSM Management
Purchase from supplier: based on supplier’s POSM support, inquire with sales to select items from POSM catalogue and decide annual purchase quantity, monitor stock to adjust purchase orders
Produce in China: based on supplier’s budget, inquire with sales to develop locally produced new items, monitor stock and adjust production orders


Marketing Planning
Create & update marketing materials and provide to sales including brand presentations, pictures, videos, posters, WeChat stickers, etc.
Develop and implement marketing & promotion plan on an annual / seasonal basis according to the goals set by supplier and VDG / EGD, ensure the quality and effect
Responsible for budget allocation, tracking and monitoring, balance marketing expense and sales achievement
Coordinate with media manager to seek opportunities to increase brand visibility at the lowest cost
Trade check and visit clients at regular times


Sales Support
Understand and analyze performance, trends, market conditions and other contributing factors to help brand gain sales increase
Work closely with sales team to create sales strategies to achieve overall goals for the brand
Provide beer training and other support to sales and clients
Handle customer complaints
Update product and POSM catalogue according to the need


Position Requirements:

Experience in relevant sectors, marketing and sales experience are assets.
Autonomy & Excellent communication skills.
Foreigner candidate preferred, open to Chinese Native with experience abroad.
English, candidate with Chinese knowledge will be preferred.
Strong interest in the Fast Growing Consumers Goods, especially beer brands.
Open mind-set to different cultures and good taste in design.
Proficiency in Microsoft Office Suite.


If you are interested in getting for this job, please send your CV to recruitment-marketing@vdgcn.com and indicate NAME+POSITION.

Beijing Office: Room 1003, The Spaces International, No.8 Dongdaqiao Road, Chaoyang District, Beijing, China.







（万多吉LOGO+啤酒公众号二维码）