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Product Manager
2.5-5万·13薪
人 · 本科 · 5-7年工作经验 · 性别不限2024/11/02发布

北京市

公司信息
拜耳医药保健有限公司

外资(欧美)/1000-5000人

该公司所有职位
职位描述
工作职责




* Collects and analyzes market intelligence data, identifies customers' needs
through adequate market research findings and translates them into marketing
strategy proposals and suggested action plans
* Manages and controls approved P&L budget, related product strategies and
marketing plans in specific market
* Defines the annual marketing plans and provides input on long-term
development plans and new product development opportunities; contributes to the
design of the five-year CSP (country strategic plan); defines the products
market objectives and strategy together with the management, updates the
strategy as necessary alongside to the CSP time frame
* Implements product plans through the sales force and other internal
functions i.e. medical, regulatory and manufacturing in order to coordinate
cross-functional actions and responsibilities and executes plans in a timely
and optimal manner in accordance with agreed milestones, standards and
objectives
* Works closely with Central Marketing brand team on daily basis to ensure
the alignment with the central marketing brand plan
* Guides and manages advertising and media suppliers and executes regular
quality checks on the deliverables through ongoing field feedback and alignment
with corporate standards
* Builds and nurtures close relationships with stakeholders (advocates, key
opinion leaders, government officials, media and other professionals) to
influence favorable opinions and to obtain updated feedback on effectiveness of
marketing programs;
* Ensures his/her individual actions are aligned with Bayer's LIFE values,
relevant compliance guidelines and other company regulations



任职要求




* Education: Bachelor degree in Medicine or related field
* Experience: Four to five years (+/-) of working experience in product
management, ability to handle product portfolio management;
* Skills/Knowledge: Solid working knowledge of market research, product sales
and sales promotion activities;
* Ability to analyze data, to evaluate promotional/tactical activities and to
prepare marketing plans;
* Excellent communication skills and interpersonal skills, ability to deliver
reports, to make public presentations and to deal eloquently with opinion
leaders and the sales force team;
* Good knowledge of computer software;
* Fluent in both English and Mandarin;

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