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Zone PA Manager/大区公共事务经理
2.4-3万
人 · 本科 · 3-4年工作经验 · 性别不限2024/10/17发布
工作氛围免费健身定期团建五险一金补充医疗保险专业培训弹性工作定期体检

东四环中路195号华腾新天地迪卡侬大郊亭店地下一层北方区办公室

公司信息
迪卡侬(上海)体育用品有限公司

外资(欧美)/10000人以上

该公司所有职位
职位描述
岗位职责:
#Strategy Definition, develop and execute zone PR and GA(government affairs) strategy that supports China Strategy and Zone Priority, achieve the collaborations.
#Stakeholders Mapping, map out, communicate, engage and influence a broad range of key PR & GA stakeholders proactively, build and maintain the efficient networks with trust.
#Reputation Management, project the positive corporate image to the public which may contribute to efficient achievement of business topline, shape the corporate reputation regarding threats and opportunities.
#Issue & Crisis Management, manage the critical issues and lead the crises management, represent and lead the business team to response.
#Policy Monitoring and Analysis, provide the insights and counsels and create a clear understanding that may impact business, identify the opportunities and threats.
#PR Content Drafting, write the press releases, media advisories, pitches, and other communications materials; create and schedule corporate media content, engaging with followers, and monitoring online conversations
#PR Events Organization, organize PR programs such as press conferences, brand activations, and industry conventions, and respond to media inquiries.
#PR Monitoring, Track media coverage, analyze PR campaign effectiveness, and report on key metrics.
#战略定义,制定并执行支持中国战略和区域重点的区域公关和政府事务战略,实现合作。
#利益相关者映射,主动规划、沟通、参与和影响广泛的关键公关和政府事务利益相关者,建立并维护有效的信任网络。
#声誉管理,向公众展示积极的企业形象,这可能有助于有效实现业务收入,塑造企业在威胁和机遇方面的声誉。
#问题与危机管理,管理关键问题并领导危机管理,代表并领导业务团队做出响应。
#政策监测和分析,提供见解和建议并创建可能影响业务的清晰理解,识别机会和威胁。
#PR内容起草,撰写新闻稿、媒体咨询、宣传和其他沟通材料;创建和安排公司媒体内容,与关注者互动,并监控在线对话
#PR 活动组织,组织新闻发布会、品牌激活和行业会议等公关计划,并回应媒体问询。
#PR 监控,跟踪媒体报道,分析公关活动的有效性,并报告关键指标。
任职要求:
Sport lover, who regularly practices sports and possesses strong motivation and desire to build the sport brand in the local market.
A pragmatic leader, who would love to perform well with retail topline and quickly fit in corporate culture.
3+ years experience at PR or/and GR management roles in multinational companies, previous government or media working background is a plus.
Bilingual speaker, who possess strong verbal and written skills to converse with external stakeholders both in English and mandarin.
Result oriented, who is able to start to build trusting influencer relationships through targeted mapping.
Being able to initiate and drive internal cross team collaborations.
Demonstrable track record of managing issues and handling crises.
热爱运动,经常进行体育运动,有强烈的动机和愿望在当地市场打造运动品牌。
务实的领导者,希望在零售收入方面表现出色,并迅速融入企业文化。
在跨国公司担任公关或/和政府关系管理职位 3 年以上经验,有政府或媒体工作背景者优先。
双语人士,具有良好的口头和书面表达能力,可以用英语和普通话与外部利益相关者交谈。
以结果为导向,能够通过有针对性的映射开始建立信任的影响者关系。
能够发起和推动内部跨团队合作。
具有管理问题和处理危机的良好记录。

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