Objectives of this role:
61 Develop PR Newswire’s product marketing content output in the APAC region
61 Shape product marketing campaigns that target prospective customers
61 Build content marketing collaterals library with the support from HQ & Local marketing team


Responsibilities:
61 Lead product marketing collateral and content development
61 Conducts market research and competitive analysis, to identify product gaps, potential new offerings, and solutions to continuously improve product offerings
61 Acts as a Subject Matter Expert and monitors, tracks and understands the progression and relevance of product enhancements in the marketplace from Sprint cycle to go-live date
61 Manage product marketing campaigns targeting prospects and clients in various lifecycle stages
61 Craft PR Newswire’s product storytelling vision and voice for local markets