● Direct marketing efforts for entire portfolio of OPH, including developing marketing strategy, brand plans and implementation (incl. marketing policy, positioning, lifecycle management, market segmentation); ● Form, direct, and lead multi-functional franchise team (partly non- reports) consisting of all relevant functions, esp. marketing (central & regional), global development, regulatory affairs, medical affairs, compliance, market access, commercial/KAM, training; lead the Pharma China OPH Brand Teams that has full operational control over the oncology business. ● Ensures close alignment with cross functional team; Facilitate working level cross franchise collaboration within Pharma or across different divisions. ensure aligned successful completion of SBP/StraCo process and forecast and supports long-term strategic financial planing ● Controls and pursues the sales figures of the respective business area and reacts to possible plan variances with adequate (strategic and operative) interventions; Drive and oversee the development of nationwide activities of a portfolio of OPH products across all BHP regions (e.g. national congresses, national KOL management...); ● Develop and drive execution of Bayer Pharma portfolio strategy and market access strategy, conducting comprehensive analyses and preparing presentations that lead to high-impact decisions; Give professional direction and provide support on marketing activities related to OPH Franchise within the managed portfolio by assuming overall governance role (development of best practices & standards, talent management, challenging regional marketing teams on marketing excellence...); Lead and optimize marketing research efforts within the managed product portfolio, both primary and secondary, to enable fast and well-informed decision making for central as well as for regional management teams; ● Manage new pipeline projects, represent to communicate with Development (Center) Beijing and global headquarters with regarding to portfolio project management; Drive understanding and assessment of adjacent new business fields in Franchise and work closely with Business Development identifying opportunities, i.e. partnering, licensing, acquisitions etc. ● Implement efficient cost control systems for Franchise and support CM Head on BHP China marketing budget process; ● Drives and ensures fully compliant behavior and activities within franchise scope and lives LIFE values in daily practice and supports colleagues to do the same Value; 9. Ensures talent development and succession planning within franchise and contributes to the cross-functional talentdevelopment activities of BHP;
任职要求
● Bachelor degree and above with related majors ● More than 10 years experience in sales and senior marketing management in pharmaceutical industrial ● International working experienceand network ● Medical and pharmaceutical related knowledge of relevant market segments ● Strong strategic initiative ● Strong leadership and influence power ● Marketing related competencies
