Lead the team to build and implement clear and strong Tibsovo promotion strategy and scientific platform. Lead the team to formulate clear and effective market strategies, based on the product life cycles and the opportunities and challenges accurately insight the in the market. Lead the team to complete the preparation and development of promotion materials for product according to different marketing channels and customer. Lead the team to build effective marketing campaigns, promote efficient implementation, and support the achievement of performance. Consistent with the company's 2030 strategy to ensure product strategy and build efficient strategic platform. To collaborate with the team and across departments, drive the planning and execution of product strategy and improve business performance. To collaborate with the team and across departments, drive the establishment of a higher performance strategy platform. Continuously optimize the team's business process and improve business efficiency. Identify and support cross-functional collaboration opportunities to ensure Tibsovo is successful and brand value be maximized. Works closely with GAMA/Commercial team to align the reimbursement/tender/distribution and listing issue of the products. Support RA team product life cycle management and new product launch. Works with finance, legal and compliance teams to ensure effective team budget management and project compliance system monitoring. Team and people development. Align with company values and build a positive and productive team culture. Motivate and develop the professional skills of team members to ensure the achievement of team business goal. Provide a platform for continuous innovation for the team.
Knowledge/ Academic Qualification:
Life science or marketing education background Bachelor or above
Skills:
MKT analysis Strategic and Operational Business/Marketing Planning Marketing Execution Marketing Innovation People management/development Global vision and thinking. Very fluent English in written and oral communication. Strategic agility - Learning agility to form a clear view of business opportunities and challenges; Ability to think holistically and provide business insights from a wealth of facts/analysis. Analytical skills - an excellent ability to review and use data to develop insights and support decision making. Dealing with ambiguity - responding effectively to change; Making decisions and actions without complete information; Adapt to risk and uncertainty. Communication and Influence - excellent presentation and some influential skills and the ability to interact with internal and external executives.
Experience:
Product line management experience in MNC pharmaceutical company 8+ years’ experience in marketing, at least 2 years team management experience preferred. Marketing experiences in Oncology field is must
Competency:
Self-awareness Leads change Grows-others Builds effective teams