Key responsibilities/essential functions include:
Strategizing content and integrated communication campaign.

Solid Content Strategy: work with communications team to perform external communications in an integrated and creative way. Lead strategic programs to perform in planning, development and implement integrated communications strategies (traditional PR, social media, internal channels and stakeholder outreach) to support business growth.
Promotion Strategy: Continually listen, analysis on the dynamic marketing，policy & media environment to amplify communications impact & merchandise.
Engagement Strategy: cross-function coordinating capability and engage with key stakeholders. He/she must have knowledge and/or experience of the corporate brand, business, and products/solutions to respond correctly.
Communications logistics and event management and coordination: working with team to support key communications activities operations and onsite management.

Writing & Content development.

Strong sense & creation of compelling content (press release, social media assets etc.)

Budget & Analysis

Manage budgets, track ROI, and report on campaign performance using data-driven insights.
Enhance the unified interface of specific programs as the key focal point.

Preferred qualifications and requirements:

Bachelor and above degree in communications, journalism, digital/new media, digital marketing, or related field.
5+ years solid Communications/ Marketing & Communications /new media experience in an in-house corporate (healthcare industry preferred)or marketing communications department or agency.
A creative, strategic thinker but pragmatic and hands-on in execution; strong planning and priority setting skills with the ability to handle multiple tasks simultaneously.
Effective interpersonal / communications skills including excellent Chinese writing skills and a good command of English, both spoken and written.
Displays in-depth knowledge and understanding of integrated PR and communications, their respective participants (traditional PR channel and some specific social media channel incl. wehcat, weibo, Red note, TikTok etc.) and how each platform can be deployed in different scenarios.
Preferred to demonstrate success in managing multi-channel comms campaigns (Budget > $100K) and leading cross-function or virtual team to perform a project.
Integrity: Accepting and adhering to high moral, ethical, and personal values in decisions, communications, actions, and when dealing with others.

Desired Characteristics

Strong oral and written communication skills. Demonstrated ability to analyze and resolve problems. Ability to document, plan, market, and execute programs. Established project management skills.

Inclusion and Diversity
GE HealthCare is an Equal Opportunity Employer where inclusion matters. Employment decisions are made without regard to race, color, religion, national or ethnic origin, ***, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.