Accountabilities： 1、基于零售渠道洞察和市场部策略，制定产品渠道战术和客户方案。Develop product channel tactics and customer plans based on insights from retail channels and marketing strategies. 2、基于零售渠道特点和渠道洞察（店员洞察、购物者洞察），完成店内推广活动及物料准备，如店员培训计划活动、慢病管理计划、终端激活活动等。Create in-store promotional activities and prepare materials based on insights from pharmacists and shoppers, including training programs for pharmacists, chronic disease management plans, and in-store activation initiatives. 3、制定电商平台业务策略，管理电商平台，开展线上推广活动，提升电商平台的综合表现。Formulate the EC platform business strategy, manage the platform, execute online promotional activities, and enhance the overall performance of the EC. 4、良好的跨部门沟通确保零售渠道活动的有效执行，跟进、评估并定期分享成功经验；创新性开展以患者为中心的渠道活动。Ensure effective execution of retail channel activities through strong cross-departmental communication. Track, evaluate, and regularly share successful experiences while innovating patient-centered channel activities. 5、零售渠道预算管理及ROI优化。Manage retail channel budgets and optimize ROI. 6、产品数据分析、销量预估与库存管理。Conduct product data analysis, FCST, and manage inventory effectively.
Skills: 1、Retail market, customer and competitor insight 2、Digital marketing mindset 3、Marketing planning and portfolio management 4、Channel marketing and instore activation 5、Data analysis/6、Communication
Experience: 1、5+ years experiences of marketing 2、2+ years experiences of OTC or wellness or Rx or Special medical food in retail 3、1+ year experience of EC platform management (nice to have)
Competency： 1、Strategic planning with business acumen 2、Innovative thinking 3、Teamwork spirit 4、Excellent in execution 5、Fast learner with can-do spirit 6、Fluent in English and Chinese
