At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.
Write the next chapter of your ABB story.
- In this role, you will have the opportunity to Implement product marketing strategies in assigned area to meet business objectives and in line with global product strategy. Implement all marketing activities, and support Sales organization in driving sales and services of respective products.
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- The work model for the role is: onsite.
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- This role is contributing to the Electrification business area
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- You will be mainly accountable for:
- ● Implements the local go-to–market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
- ● Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed.
- ● Executes annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares business plans focused on business development for a defined market.
- ● Coordinates market analyses with Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.
- ● Oversees sales execution for assigned products by providing relevant materials and guidance to Sales team(s).
- ● Drives sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each salesperson. Facilitates know-how sharing and cross-collaboration.
- ● Cooperate with local sales organization to develop new distributor and OEM partner in specific region.
- ● B.Sc. or above degree preferably on electrical or mechanical.
- ● > 5 years’ working experience in the industry of medial voltage products, be familiar with MV products and system.
- ● More than 3 years’ experience on engineering design, project management, product management, service, or market/Sales development.
- ● Digital application knowledge and experience is an advantage.
- ● Channel development experience is an advantage.
- ● Strong determination, perseverance, cross-cultural sensitivity.
- ● Very good sense of customer support, strong analytical and problem-solving skills.
- ● Has strong communication and presentation skill
- ● Understanding of contract negotiation, risk management and commercial and legal terms.
- ● Has the knowledge of developing new channel/distributor and OEM partner independently
- Fluent written and spoken communication skills in mandarin and English.
- Be Proactive, high level of self-motivation, self-starter
We value people from different backgrounds. Apply today for your next career step within ABB and visit to learn about the impact of our solutions across the globe. #MyABBStory
Benefits