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Luxury Activation Manager
1.8-2.2万
人 · 本科 · 5年及以上工作经验 · 性别不限2025/06/17发布

北京朝阳站

公司信息
易富(上海)贸易有限公司

外资(非欧美)/1000-5000人

该公司所有职位
职位描述
About us
Treasury Wine Estates (TWE) we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.
At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team – known for the experiences we create for our consumers, customers, partners, suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands, click here.

About the role
Assist line manager to develop, manage, execute, and evaluate Luxury & Icon trade activation programs, in order to drive continuous improvement
Engage regional L&I sales team, trade partners and agencies to ensure well implementation and support from trade
Support line manager in trade A&P management, including POSM/GWP as well as the systematic tracking on spending
Be a key contributor in annual Trade A&P budgeting
Brand/Product assets Sharing (bottle shot, tasting note, video, value chain, allocation, etc.)
Actively participate in L&I sales meetings with solid contributions from trade marketing perspective (promotion tracking and planning/Market insight/category insight sharing)
Efficient communication and engagement with key stakeholders – Sales team, Marketing team, Finance team, and trade customers
Ensure compliance with company policies, procedures and governance including Corporate Social Responsibilities, Risk Management and Health and Safety
Closely monitor execution of key programs to capture leanings and drive for continuous improvement
Development and delivery of all relevant communication touchpoints for sales execution.
Responsible for complying with company policies, procedures and governance including Corporate Social Responsibilities, Risk Management and Health and Safety
职位要求:
About you
Business Degree, with a marketing major preferred
FMCG brand or trade marketing experience, 5+ years preferred
FMCG sales experience will be beneficial
Proven leadership and influencing skills to drive delivery of business objectives
Strong project management & planning skills
A clear and confident communicator who can build strong relationships
Ability to work autonomously and self-regulate workflow and approvals as necessary
Experience in managing agencies
Experience in managing $A&P budgets
Good English skill

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