Main responsibilities: -Analyzes customer requirements, market, opportunities, competitors, and trends in the respective region(s) (provides input to enable data driven decision for the roadmap) -Understands the Rieter positioning and gaps in the respective region(s) -Provides input to the Head PM to develop the product strategy -Provides input about the performance / moves of the regional main competition -Provides input for defining new product and application requirements based on market needs -Anticipates competition moves Qualifications: -Textile Bachelor's degree or Technical degree with textile industry experience -Min. 10 years in industrial goods environment (BtoB) -Good in both written and spoken English -Good presentation/teaching skills