职责描述：

1.Follow the brand strategies and direction formulated by the Regional Director at MCHK and Head of Branding at MCC, translate it into concrete plans and engagement campaigns that is suitable for the local market

2.Monitor market trends, research information of the bilingual schools/ international schools’ markets, including but not limited to their tuition fee level, offering and uniqueness, and competitors’ activities to identify opportunities and key issues

3. Make use of the market know-how and create a unique position for the Malvern College Chengdu

4.Work together with the Head of Admissions of Chengdu to generate leads and build up channels to recruit target audiences and hit the annual enrolment target

5. Establish performance specifications/ Key performing index for the marketing campaigns

6. Measure and report the performance of all marketing campaigns, and assess against goals (ROI and KPIs)

7.Provide marketing information for the Head of Admissions and Marketing to consolidate with insights generated by internal enrolment reports for the enrolment projection

8.Oversee marketing and advertising activities to ensure consistency and ensure the language used in all promotional materials are up to standard and, including but not limited to website, video, brochures, social media (WeChat official channel, Weibo), are align with the branding image and guidelines

9.Responsible for establishing a comprehensive social media promotion plan, such as Mini Account in WeChat, establishing such as Xiaohongshu小红书, Tiktot China, Zhihu, and Bilibili and etc., providing forward-looking social media promotion plans and programmes

10. Prepare budget, marketing plan and review the target spends and makes real-time adjustments in order to optimize brand marketing campaign performance

11. Monitor response and reactions of the target families

12. Brainstorm new and innovative growth strategies

任职要求：

1. BS degree in marketing or a related field

2.Proven working experience as brand manager or associate brand manager (background in 4A companies or outstanding PR agencies, 500 companies, and experience in first-tier city is preferred)

3. Results driven

4. Excellent understanding of the full marketing mix

5. Highly creative with ability to think out of box

6. Experience in identifying target audiences and devising campaigns that engage, inform and motivate

7.Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

8. Strong analytical skills and data-driven thinking

9. Good communication and interpersonal skills

10. Keep abreast of the latest education trends and marketing best practices

11. Comfortable working with numbers, metrics and spreadsheets

12. Excellent command of the English, speaking, writing and communications

13. Could adapt to a stressful working environment and occasional business trips