Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company.
TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.
What’s in it for you 61Attractive remuneration and healthcare benefits 6120 days of paid annual leave per year 61Flexible work arrangement to support your wellbeing 61Outstanding career development opportunities to realise your full potential 61Collaborative and inclusive culture where people and performance thrive
About the role (WSET 3 为必须条件） To educate & share the narrative of the TWE brands & wines in particular Penfolds to strengthen engagement across internal stakeholders, distributors, customers, consumers & media. Driving profitable growth & distribution of the focused portfolio whilst growing, enhancing & protecting brand awareness & equity.
Brand & Wine Education: 61Lead training, education & immersion across China 61Develop & implement customer & region specific education & training programs to ensure regional & customer goals are meet. 61Ownership in the development & delivery of brand training tools & practices used by consumers & trade.
Consumer Events & Public Relations: 61Support the execution & delivery of localized events & public relations initiatives as the brand Representative; becoming the face of the brand in the absence of winemakers. 61Develop & support strategic luxury brand activation as agreed with local field managers & the Penfolds brand manager. 61Livestream & short video content input, production involvement and hosting for such occasions
Business Development Support: 61Support the sales team identified growth opportunities within key segments & customers. 61Work with relevant sales & marketing contacts to ensure identified opportunities are successfully converted & then tracked. 61Support local agents & sales representatives to identify & win significant sales & contracts, via brand engagement & education. 61Work with sales team & key influencers to create events or partner with existing events to assist in achieving brand ambitions within the region.
Regional Sales Team Liaison: 61Develop & maintain strong relationships & levels of influence with the local sales team. 61Work hand in hand with sales leadership to ensure brand goals & ambitions for region & customers are effectively planned for & executed. 61Partner with the sales & local market distributors to identify SKUs requiring development & depletion support. 61As requested by the sales team; develop & manage existing brand relationships with key distributor contacts & important image/prestige accounts, “hand-selling” Penfolds Luxury portfolio. 61Work with sales to develop scorecards to measure local market success & report back to brand team on program activation & regional support. Work with sales team requirements to attend priority meetings where education & brand engagement is required.
Customer/Consumer Contact: 61Act as lead contact for top priority collectors that wish to create a personal relationship with the winery, nurturing those relationships to increase DTC wine sales as the Cellar Club evolves & requires additional support.
Market Analyst: 61Report back to on local market conditions to assist with strategic planning, identifying markets that require support. 61Stay ahead of trends & changes in the marketplace ensuring all information is fed to brand, sales & marketing teams.
About you 61Minimum Level 3, preferred WSET L4 61Advanced wine knowledge & or winemaking background. 61Focused wine related institutions. 61Hospitality background which encompasses a business degree. 61Strong inter-personal skills. 61Exceptional communication skills. 61Ability to think creatively & challenge status quo. 61Ability to quickly adapt & take ownership in start-up type environment. 61Ability to understand & manage to superior financial returns. 61Min 5 years’ experience in the trade either with Wholesaler or suppler management. 61Have a proven track record in on-premise sales & educational expertise.
