职位详情

登录

媒介主管
1-1.6万
人 · 本科 · 5年及以上工作经验 · 性别不限2025/03/19发布

中国欧洲中心

公司信息
百事食品(中国)有限公司

外资(欧美)/500-1000人

该公司所有职位
职位描述
Accountabilities
61 Develop and implement media strategies tailored to China's media landscape, enhancing brand relevance.
61 Oversee 3+ reach planning for TV/OTV/OTT, utilizing tools from media research firms such as CMS and Miaozhen to ensure effective planning and optimal tool usage.
61 Handle planning and execution for digital and OOH media.
61 Oversee spot plan management and ensure KPI alignment with AOP.
61 Monitor and optimize campaign performance, coordinating with BU media teams and agencies to ensure success.
61 Conduct post-campaign management, including media performance tracking, post-buy governance, and performance reviews.
61 Support planning for annual operation plan, master plan, and competitor analysis, etc.
61 Assist the media lead in executing various projects as needed.
61 Mentor junior colleagues in campaign planning and provide ongoing support.
61 Ensure accurate internal support for monthly campaign trafficking, maintaining alignment with client-specific strategic directions.
Key Skills/Experience Required
61 Expertise in brand media strategy planning with experience in 2C industries such as FMCG, e-commerce, 3C, and 4A media agencies.
61 Strong collaboration and stakeholder management skills, with the ability to build and grow relationships, influence without authority, and navigate a matrix organization.
61 Proven ability to thrive in fast-paced, demanding, and deadline-driven environments.
61 Fluency in both spoken and written Chinese and English is a must.
61 Bachelor’s degree or higher.
61 4+ years of experience in media strategy and planning.
61 Excellent project management and organizational alignment skills.
61 Strong attention to detail.

相关职位
媒体经理1.2-1.5万·15薪
新媒体经理1-1.5万
节日福利下午茶
新媒体部负责人12-18万/年
方案
宣传推广主管8千-1.2万
六险一金
本地生活新媒体主管7千-1.2万
查看所有职位
51米多多提醒你:在招聘、录用期间要求你支付费用的行为都必须提高警惕。 以招聘为名的培训、招生,许诺推荐其他工作机会,甚至提供培训贷款,或者支付体检 、服装、押金和培训等费用后才能录用工作的,都属于违法行为,应当提高警惕。一经发现,请立即举报,并向当地公安机关报案。

举报

招聘信息 > 成都招聘 > 公关/媒介招聘 > 成都媒介主管招聘

收藏

热门职位热门城市周边城市