Key Responsibilities
1. Manage and maintain the company’s social media accounts, including but not limited to LinkedIn, Instagram, Facebook, TikTok, Twitter, and YouTube;
2. Plan and ublish high-quality content (e.g., posts, images, videos) to boost brand exposure and audience engagement;
3. Develop social media strategies tailored to the U.S. market based on the company’s foreign trade industry and target audience;
4. Drive topic marketing and monitor trends to increase follower interaction and brand influence;
5. Analyze social media performance metrics, refine strategies, and generate monthly or quarterly reports;
6. Collaborate effectively with the design team to ensure content creativity and visual appeal align with brand identity;
7. Stay updated on social media trends, explore new platforms, and implement innovative marketing approaches to expand reach. Qualifications
1. Education: Bachelor’s degree or above; overseas study experience preferred;
2. Experience: 5 years of relevant social media operation experience; exceptional candidates with less experience will be considered;
Skills & Expertise:
1. Deep understanding of social media operations and familiarity with U.S. market aesthetics and preferences;
2. Strong content creation and campaign planning skills;
3. Comprehensive knowledge of social media algorithms and marketing strategies;
4. Excellent sense of design aesthetics and proficiency in collaborating with design teams;
5. Communication & Teamwork: Strong team collaboration and cross-department communication skills;
6. Work Ethic: Highly self-motivated, innovative, and capable of handling work pressure. Compensation & Benefits。
岗位职责
1. 负责公司社交媒体账号的日常运营与维护，包括但不限于 LinkedIn、Instagram、Facebook、TikTok、Twitter、YouTube 等；
2. 策划和发布高质量内容，包括文案、图片、视频等，提升品牌曝光与用户互动；
3. 根据公司外贸行业特点，结合美国市场风格和用户习惯，制定社媒运营策略；
4. 开展话题营销、热点追踪，提升粉丝参与度与品牌影响力；
5. 分析社媒数据，优化运营策略，并生成月度或季度运营报告；
6. 与设计团队高效协作，确保内容的创意和视觉效果符合品牌定位；
7. 紧跟社媒发展趋势，积极探索新平台和新玩法，为公司开拓新的流量渠道。
岗位要求
1. 学历：本科及以上，海外留学背景优先；
2. 经验要求：5 年及以上社媒运营相关经验，有优秀成果者优先；
能力要求：
1. 对社媒运营有深刻理解，熟悉美国市场的审美与用户偏好；
2. 具备良好的内容创作能力和话题策划能力；
3. 对社媒平台的算法机制和营销模式有较全面的认知；
4. 出色的审美能力，擅长排版设计，能够与设计团队无缝对接；
5. 沟通协作：较强的团队合作和跨部门沟通能力；
6. 工作态度：主动性强，具备开拓创新精神，能承受一定工作压力