EN version
Media Operations Specialist

Responsibilities:
1.Media Content Production
①Capture authentic moments through photography and videography within school settings, showcasing teacher-student interactions, engaging classroom activities, and campus events that highlight our educational philosophy.
②Conceptualize and produce high-impact short videos(e.g., classroom highlights, student portfolios, campus culture stories) to visually communicate the school's values and brand identity.
③Ensure all content aligns with the international school ethos, balancing educational rigor with creative appeal.

2.Media Platform Management
①Manage day-to-day operations across Xiaohongshu (Little Red Book), WeChat Video Channel, WeChat Official Accounts, and other platforms, including content calendars to boost visibility and audience engagement.
②Lead content strategy for the school's WeChat Official Account, overseeing topic ideation, visual layout, and publishing to ensure polished and accurate communication.
③Drive content virality by leveraging educational trends, parent concerns, and platform algorithms to attract prospective families and students.
④Analyze KPIs (views, engagement, conversions) to refine strategies and deliver regular performance reports.

Qualifications:
1.Basic qualification
①Bachelor’s degree or above in Communications, Film/Media Production, Digital Media, Education, or related fields. Candidates with 1-3 years of educational sector new media experience are equally valued.
②Proficient in photography, videography, and editing tools (e.g., Adobe Premiere, Final Cut Pro).
③Demonstrated understanding of Xiaohongshu and WeChat Video Channel engagement mechanics.
④Competence in content formatting for official accounts and basic copywriting.
2.Core Competencies
①Passion for Education: Familiarity with international education frameworks or child development principles to extract compelling narratives from academic environments.
②Digital Savvy: Ability to spot trending topics in education and translate pedagogical content into parent/student-friendly formats.
3.Preferred Extras
①Working proficiency in English.
②Foundational graphic design skills (posters, infographics) with an eye for aesthetics.

CN version:
新媒体运营专员

【岗位职责】
1. 图片和视频内容创作
①负责学校日常教学场景的照片及视频拍摄，捕捉师生互动、课堂亮点、校园活动等教育特色内容。
②策划并制作高质量短视频/微纪录片（如课堂实录、学生作品、校园文化故事等），通过视觉化内容传递学校教学理念与品牌价值。
③确保内容符合国际学校调性，兼具教育专业性与创意吸引力。
2. 新媒体平台运营与流量增长
①负责小红书、微信视频号、公众号等新媒体平台的日常运营，制定内容发布计划，提升账号曝光量与粉丝互动率。
②制定学校官方微信公众号的选题策划、排版设计及发布，确保内容准确、排版美观。
③结合教育热点、家长关注点及平台算法逻辑，策划选题，推动内容传播，吸引潜在生源及家长关注。
④ 跟踪新媒体运营数据（阅读量、互动率、转化率等），优化运营策略并定期输出分析报告。

【任职要求】
1. 基本条件
①本科及以上学历，新闻传播、影视制作、数字媒体、教育相关专业优先，或有1-3年教育行业新媒体运营经验。
②熟练掌握摄影摄像、视频剪辑技能。
③熟悉小红书、视频号等平台运营规则。
④具备公众号排版及基础文案能力。
2. 核心能力
①有教育热情：对国际教育或儿童成长有基本认知，能快速理解教学场景价值点。
②网感强：善于捕捉教育领域热点，能将专业内容转化为家长和学生喜闻乐见的传播形式。
3. 加分项
①有基本英语功底
②具备基础平面设计能力和审美（海报、信息图制作等）。