Conduct market research, analyze customer behavior, and identify opportunities for growth and improvement.61 Formulate hypothesis based on market insights and conduct A/B tests to refine E-commerce optimization plans.61 Develop marketing initiatives, and campaigns to increase sales.61 Work closely with SEO, creative, and content teams to develop a comprehensive requirements, wireframes, and designs to submit as a request for optimization with acceptance criteria to the Product Development Team.61 Collaborate with the business intelligence team to monitor data and asses the progress of KPIs and our target.61 Monitor the key performance indicators and analyze data to evaluate the effectiveness of the marketing initiatives and optimization.61 Create weekly and monthly performance reports using Google Analytics, BI, and CRM/CDM tools.61 Other duties and projects as assigned