Key Responsibilities: 主要职责：
80Develop and execute global marketing strategies focused on lead generation and brand building
80制定并执行专注于潜在客户开发和品牌建设的全球营销策略
80Create and implement innovative lead generation campaigns across multiple channels
80在多个渠道创建并实施创新的潜在客户开发活动
80Develop and manage the global brand strategy, including brand positioning and information dissemination
80制定并管理全球品牌策略，包括品牌定位和信息传播
80Lead product management initiatives, aligning product development with brand strategy
80领导产品管理计划，使产品开发与品牌策略保持一致
80Conduct market research to identify new opportunities for lead generation and brand growth
80进行市场研究，识别潜在客户开发和品牌成长的新机会
80Create and manage marketing budgets for global marketing campaigns, lead generation activities, and product launches
80创建并管理全球营销活动、潜在客户开发活动和产品发布的营销预算
80Collaborate with regional teams (4Es USA, Four E's Vietnam) to adapt branding and lead generation strategies for local markets
80与区域团队（4Es USA, Four E's Vietnam）合作，调整品牌和潜在客户开发策略以适应本地市场
80Manage and mentor a team of marketing, branding, and product management professionals
80管理并指导一个由营销、品牌和产品管理专业人士组成的团队
80Analyze marketing, branding, and lead generation metrics, adjusting strategies as needed
80分析营销、品牌和潜在客户开发指标，根据需要调整策略
80Work closely with sales teams to ensure effective lead nurturing and conversion processes
80与销售团队密切合作，确保有效的潜在客户培育和转化过程
80Develop pricing strategies and positioning for products in various markets, aligned with brand image
80制定各个市场的产品定价策略和定位，与品牌形象保持一致
Requirements: 要求：
80Proven experience in marketing management, with an outstanding performance in lead generation and brand building
80具有市场营销管理的proven经验，在潜在客户开发和品牌建设方面有出色的业绩记录
80Experience in developing and implementing successful brand strategies across global markets
80在全球市场开发和实施成功品牌策略的经验
80Demonstrated ability to create and execute effective lead generation campaigns
80展示创建和执行有效潜在客户开发活动的能力
80Strong background in product management and product life cycle processes
80在产品管理和产品生命周期流程方面有强大的背景
80Excellent understanding of digital marketing techniques, particularly in lead generation and brand building
80对数字营销技术有出色的理解，特别是在潜在客户开发和品牌建设方面
80Strong analytical skills with experience in market research and data analysis
80具有市场研究和数据分析经验的强大分析能力
80Proficiency in marketing automation, CRM tools, and potential clients tracking systems
80精通营销自动化、客户关系管理工具和潜在客户跟踪系统
80Outstanding leadership and team management skills
80出色的领导力和团队管理技能
80Excellent communication and presentation skills
80优秀的沟通和演讲技能
80Fluency in English; additional language is a bonus point
80流利的英语；会其他语言是加分项
80Bachelor's degree in Marketing, Business, or related field; MBA preferred
80市场营销、商业或相关领域的学士学位；优先考虑MBA