1. Plan, organize and execute local marketing activities to align with global VFF campaign. 配合五指鞋的全球主题,计划、组织并执行本地的落地活动。 2. Develop and manage VFF communities covering VFF running, VFF training and other VFF outdoor activities. 发展并培养五指鞋社群,包括跑步社群,综合训练社群以及其他户外运动社群。 3. Connect and work closely with training/running/outdoor gear store, gyms, Pilate studios, personal trainers, coaches etc. 与综合训练/跑步/户外装备店、健身房、普拉提工作室、私教、教练等群体建立联系并紧密合作 4. Select high-quality expos and participate for VFF promotion, including booth design/set-up/products introduction to VFF audience 选择高质量的展会带领五指鞋参展,包括展位的设计、搭建、产品介绍。 5. Develop and manage VFF visual merchandise tools and complementary gifts to support distributor business 研发并管理五指鞋道具和赠品,支持经销商业务。 6. Work with our own media communication for online/offline VFF promotion and events. 配合完成五指鞋的线上/线下品牌推广、活动的自媒体传播工作。 7. Assist with KOL seeding 协助完成五指鞋的KOL种草。 8. Assist with consumer insight in training/running/outdoor activities industries 协助完成关于综合训练/跑步/户外活动领域的消费者洞察。
Competencies and skills 能力与技能 1. MKT sense/ experience, event experience including event target, event promotion planning, onsite material, media, shooting, presentation in social media etc. 市场活动的推广经验,包括选择目标群体,活动规划,现场物料把控,媒体,拍摄,在社交媒体平台中的表达经验。 2. Proactive and has an understanding of culture, new generations behaviors, new ways to communicate and market to those younger people. 积极主动并对年轻群体的文化、时下流行的行为模式、沟通模式和市场导向有很好的理解。 3. Strong will to connect to communities, a proven track of communities experience is highly preferred. 强烈的与社群连结的意愿,有社群运营经验的优先。 4. expo experience, including booth select/design/set-up/operation 展会经验,包括展位选择、设计、搭建、运营。 5. experience in visual merchandise tools development and distribution management 陈列道具的开发和管理经验。 6. Self-study driven, active to learn products technology/brand culture/industry information etc., have a passion to acquire deep understanding of the products’ characteristics and selling points. 有学习自驱力,主动熟悉产品科技、品牌文化、行业信息等,愿意钻研和深挖产品特性和卖点。 7. Strong aesthetic capabilities 较强的审美能力。 8. Good communication skill, has cross-region project experinece to work with colleagues in multi-culture organization. 良好的沟通能力和表达能力,有在多文化跨国公司里主理过有多地区同事参与的项目经验。 9. Knowledge and passion for running, training, outdoor 对跑步,健身,户外运动的知识和热情 10. Familiar with basic graphic design tools, e.g. Photoshop and video editing, and other office software 会使用基本平面设计软件如Photoshop和视频剪辑,以及常用的办公软件。 11. Can wrok under pressure and work with high travel frequency. 承压能力强并能接受频繁的差旅。 12. Fluent in English 英语熟练。