1) Drive platform & brand business growth a) Develop annual O2O platform marketing strategy to drive sales conversion. b) Build an engaging collaboration with cross-function team and deliver the landing. c) Set up the clear campaign KPI, monitor monthly GMV achievement and what’s implication. d) Understand BU demand and integrate into plan.
2) New channel exploration a) Independent develop Alcohol store and Front warehouse channel activations. b) Support BU to address the specific shopper issue & opportunity with clear recommendations across all sales drivers. c) Explore and execute KA customized landing plan.
3) New occasion building and cross industry cooperation a) Lead potential occasion which cooperating with specific categories to share the shopper group and expand the beer penetration. Publish P/L or ROI measurement methodology for long term cooperation.
任职条件：
Education 学历: Bachelor’s degree Language 语言: Excellent command of spoken and written English & Chinese Experience经验: Min 5 years' FMCG channel/trade marketing or O2O function · Strong knowledge and experience of FMCG · Hands-on experience implementing channel strategy, deployment tracing and results evaluation · Deep understanding of off-trade system &omni-channel dynamics. Keen on retail landscape evolution. · Good business acumen and analytical skill. Independently drawing insights from multi-sources of information and bring into actions · Self-starter with high ambition level and drive to over-deliver against set objectives. · Action-oriented,persistent and capable of implementing change. · Strong communication skills with convincing rationale rested on facts and communicate effectively to drive new business model. · Good interpersonal,negotiation and presentation skills.
