ABOUT THE COMPANY
Our client possesses an impressive legacy that extends across multiple generations and encompasses more than a century of weaving expertise. With roots in Europe, the brand has successfully made its way into the Asian and Chinese markets since the 1990s. They remain committed to providing their esteemed customers with top-notch men's wear products and outstanding service.
RESPONSIBILITIES
Responsible for Brand Visuals: Adapt the French design creative style to align with the demands of the Chinese market. Submit adjusted designs for review by the visual teams in France and Hong Kong.
对公司品牌视觉负责：承接法国设计创意风格，结合中国市场需求做创意调整，提交法国/中国香港视觉团队审核。
Creative Direction and Design: Lead and participate in creative projects for graphic and brand design, overseeing the development of design concepts and processes. Understand and interpret project requirements, incorporating feedback from multiple stakeholders to deliver high-quality creative outputs that meet both design and sales objectives. Establish Brand Visual Design Guidelines62: Develop and implement VI standards and create exclusive brand patterns. Lead the design and development of key visuals (KVs) for major brand projects.
创意指导和设计：主导参与平面及品牌项目的设计创意，负责设计概念框架及设计进程。理解并诠释项目需求，结合多方反馈，输出高水准的创意以满足设计与销售目标。制定品牌视觉设计规范：VI标准、品牌专属图案设计开发、品牌项目主KV设计。
Sales Collaboration: Align brand visual designs, product packaging, and event material designs with the annual integrated marketing plan. Ensure timely delivery in accordance with key project timelines.
销售协同：结合全年整合营销规划品牌视觉设计、产品包装、活动物料设计，对时间节点负责。
Graphic and Video Shoots: Plan and oversee two seasonal shoots per year, including campaigns, lookbooks, and visual/video content for platforms like Xiaohongshu and Douyin. Collaborate with production companies to develop shooting plans, review scripts, style products for shoots, select models, and manage the quality of final deliverables.
平面及视频拍摄：规划全年2季拍摄，含大片、look、小红书、抖音等视觉/视频拍摄内容，与拍摄公司共同制定拍摄方案、审核拍摄脚本、对拍摄产品进行穿搭 、模特筛选、拍摄成品质量管理等。
Visual Outputs for Ordering meetings: Lead the visual design for company-level events such as ordering meetings. This includes, but is not limited to, product photography, key visual (KV) design, video and music editing, and event venue visual design.
订货会视觉输出：主导订货会等公司级活动，包含但不仅限于产品拍摄、主KV设计、视频/音乐剪辑、会场画面设计等工作。
Other Visual Project Management: Ensure efficient communication and design reporting with both internal and external stakeholders. Assist the marketing department with event planning and support the social media team by fulfilling graphic design needs. Manage visual design budgets and financial responsibilities, ensuring projects stay within budget and external resources are utilized effectively. Deliver all visual design elements of projects efficiently, maintaining high standards of quality and meeting deadlines.
其他视觉项目管理：负责内外部的高效沟通和设计汇报，协助市场部活动策划、社媒团队，满足平面设计需求；管理视觉类预算和财务责任，确保项目在预算内以及外部资源合理利用；高效完成项目各视觉设计环节的交付，确保质量和进度。
Enhancing Team's Visual Design Creativity: Conduct market research on visual design trends to stay ahead of industry standards. Organize internal monthly creative planning meetings to foster innovation and collaboration. Establish and maintain a comprehensive library of graphic and visual design resources.
团队视觉设计创意提升：视觉设计类市场调研，内部月度创意策划会议召开，平面/视觉设计资料库建立。
REQUIREMENTS
Overseas study experience with proficiency in English.
有海外留学背景，英语可作为日常通用语言。
Bachelor’s degree or higher in Visual Design / Art Design, with strong aesthetic judgment and creative design abilities. At least 3 years of professional experience.
视觉设计或艺术设计专业本科及以上，有较高的审美和设计创意能力，3年以上工作经验。
Proven track record of success in visual shooting, visual design, and brand visual management.
对视觉拍摄、视觉设计、品牌视觉管理有过往成功案例。
Excellent communication skills, strong execution capabilities, and a high sense of efficiency.
有较强的沟通能力，执行力强，效率意识高。
Proficient in using graphic design and visual editing software, with hands-on design skills.
熟练使用平面设计、视觉剪辑类软件，能亲自上手设计。