Responsibilities:
· Identify & exploit business opportunities through superior consumer, market and competitor trends understanding.
· Develop category strategies based on consumer/shopper insights, competitive threats and brand issues and opportunities.
· Applies understanding of local consumers, customers, and competitors to adapt the global bundle while sustaining the global strategy and product message.
· Work closely with cross function dept. to drive new product development and planning to generate new ideas and develop product roadmap to the local consumers.
· Manage and monitor every new product development project and coordinate with internal departments including R&D, quality control, procurement, logistics, legal, etc., and external parties to ensure timely completion of every NPD project.
· Lead the new product development of marketing bundles and brand/category plans to create and convert consumer interest to purchase.
· Build and defend market share with plans aligned to long-term category/brand strategy.
· Develop implementation and contingency plans for brand projects. Achieve business results through executional excellence and leadership.

Requirements:
· Good aesthetic judgement to help the brand for equity building premiumization, improve brand image.
· Have the sufficient experience to handle sizeble business and work with big budget brands.
· Be innovative and creative.
· Good communication skill and work close with internal or external stakeholder.
· Deliver the company top line and bottom line targets with sustainability.
· Establish the right product portfolio at the right time in the region.
· People management skills.

Education
· Bachelor & above, MBA is a plus.

General Skills Requirements
· Good English in speaking, writing, reading and listening.
· Good application in Microsoft eg: Excel, Powerpoint, etc.