Job description,
Develop traffic acquisition plan based on the store sales plan and spending budget. Be responsible for the planning and operation of Tmall’s advertising mix to drive sales growth including store(Search and push Ads, Taobaoke, etc.)
基于店铺销售指标制定推广策略和规划。负责天猫的数字营销推广推动销售增长，聚焦管理天猫的推广工具组合比如直通车，万相台，引力魔方，最优化不断提高推广效率。
Lead 3 Ads executives to implement the traffic plan. Responsible to advertising result to drive the business and achieve the target
领导 3人团队，按照销售预算执行推广计划，对推广效果进行评估，以保证预算合理使用和达成生意目标。
Be responsible for the planning and collaboration with Tmall and Alimama on activity, resource package and integrated program to facilitate the business growth
负责和阿里妈妈团队合作制定活动推广计划，整合阿里系资源。


Requirement,
Bachelor’s degree or higher, with at least 6 years working experience for e-commerce advertising and promotion, in which 4 years in Tmall. At least 3 years of team leading will be a plus.
本科及以上学历，至少6年电商数字推广工作经验，其中4年以上天猫推广实操经验，3 年以上带领团队经验。