岗位职责:- 根据用户洞察和历史表现确定跨渠道的预算分配 - 谈判和购买,包括和agency 、global的沟通- 跟踪和报告,对现有的媒体计划进行分析及ROI追踪,以制定更符合目标客户的采买方案- 根据活动目标制定媒体计划,确定***平台(电视、数字、社交媒体、户外广告等)以***化覆盖范围和ROI任职要求:-At least 10 years proven experience in Media Planning, both in-house or agency related experience are welcomed.-Be familiar with various channels, proficient in data analysis, and have experience in the fast-moving consumer goods industry.