Responsibilities:
● Develop and execute comprehensive product communication strategies by
leveraging market insights and consumer data. Create high-impact cornerstone
content—such as thought leadership pieces, case studies, and rich multimedia
assets—to build brand authority and drive engagement.
● Plan and launch integrated multi-channel marketing campaigns utilizing the
latest content marketing tools.
● Monitor performance metrics and analyze data across all communication
channels; collaborate closely with the communications team to optimize content,
pivot strategies, and continuously improve marketing outcomes.
● Maintain a deep understanding of target audience needs and market trends,
proactively identifying genuine consumer pain points and tailoring marketing
initiatives to address them effectively.
● Coordinate with cross-functional teams (e.g., Sales, Product Development,
Customer Service) to ensure alignment of marketing strategies with product
launches and overall business objectives, driving seamless go-to-market
execution.


Qualifications:
● Advanced degree or equivalent experience in marketing.
● 5+ years of product marketing experience with a proven record in strategy
execution.
● Strong analytical skills and creative content development capabilities.
● Excellent communication and interpersonal skills.
● Fluency in English is required as working language.