? Assist the Director of Marketing and Admissions on the strategic development of the marketing plan for Wellington College Hangzhou and implementing initiatives with measurable results. ? Implement the communication and marketing strategy collaborating with the school team and Central Office. ? Develop holistic annual content plan and marketing campaigns to position Wellington College Hangzhou as the ultra-premium brand of bilingual and international education in Hangzhou and Zhejiang province. ? Harness good relationships with media (printing, website portal, social media), community partners, and the Wellington College Hangzhou community through regular communications and activities to create a positive ‘word of mouth’. ? Update content on school six school websites to generate traffic and enquiries to achieve the admission enrolment target. ? Manage regular content production, including copywriting and short videos, through Wellington College Hangzhou social media accounts, to build up the brand awareness and increase enrollment number. ? Coordinate and help organise events for marketing and admissions on and off campus, such as but not limited to school open days (offline and online) educational exhibitions and partner events to build up the brand awareness and increase enrolment number. ? Create and develop marketing collaterals for Wellington College Hangzhou to support admission enrolment and school operation. ? Assist the Director of Admissions and Marketing to develop marketing reports for planning and evaluation. ? Build and develop marketing team members for Wellington College Hangzhou. ? Be responsible for other marketing daily tasks assigned by the Line Manager.