Key Responsibilities:

- Support the DAM and Regional Head of Marketing to define the USP of the
school within Nord Anglia Education brand context.
- Implement the brand style guide to ensure consistency and quality of
positioning and visual identity in all school collateral.
- Implement NAE brand and campaign materials in the school.
- Support the Regional and Central Digital Marketing team to optimize the
development of the website and demonstrate leadership for the school at every
stage of the parent online research journey.
- Develop a content strategy for the school and an ongoing pipeline of content
that can be used year-round to inspire, engage and inform all relevant internal
and external stakeholders including parents, students, staff and alumni.
- Execute the school content strategy across all school communication channels
including News & Blogs and social media.
- Develop the Photography and videography repository for the school, ensuring
the highest standards are adhered to in line with global guidelines and school
aesthetic quality.
- Build the school online community through social media, driving both
followers and engagement (shares and comments).
- Ensure that all current parents are kept up to date on school news and
information.
- Working with the School DAM, lead the PR and media strategy for the school.
- Support the School DAM to develop the annual marketing plans for the school
aligned to the regional marketing plan.
- Lead the development and execution of event management procedures to ensure
all events are executed efficiently and effectively.
- Work with the School MAC team and Regional office on any other Marketing
related activities as required.
- Provide appropriate leadership, coaching and best practice sharing to other
members of the MAC and wider school team.
- Take a proactive approach to personal development planning using company
toolkits and procedures as appropriate.

Required Qualifications:

- Bachelor’s Degree
- Minimum 5 years working in a marketing team/environment (agency or client
side)
- Good cross-cultural, interpersonal & communication skills to interact with
diverse nationalities and cultures
- Strong leadership skills
- Experience of having managed a team
- Experience of having worked within a service delivery sector, education
sector experience a bonus
- Experience of brand equity development
- Experience of campaign development including creative materials
- Good analytical skills and evaluation of ROI, KPIs
- Outstanding written and verbal communication skills in English
- Creative and technical thinking ability
- Self-motivated, flexible and adaptable to different tasks at hand
- Proactive and able to prompt others to ensure deadlines and targets are
achieved, calm working under pressure
- High level of integrity