Core Responsibilities
1. Content Marketing
o Plan and produce multi-format content (articles, short videos, infographics, etc.) for the official website, social media, and third-party platforms.
o Utilize AI tools to enhance content creation efficiency.
2. SEO & Website Operations
o Implement keyword optimization, external link building, and internal site adjustments to improve natural search rankings and conversions.
o Regularly update official website content and monitor traffic data.
3. Refined Social Media Operations
o Manage accounts on mainstream platforms (LinkedIn, YouTube, Facebook, etc.), create content calendars, and optimize posting times.
o Plan online interactive activities to increase fan base and engagement.
4. Other Marketing Tasks
o Proactively assist the leadership in completing other marketing-related tasks to ensure the smooth achievement of the marketing department's overall objectives.
Requirements
1. Education Background: Bachelor’s degree or above, with a preference for majors in Marketing, Advertising, Journalism, Communication, or related fields.
2. Professional Skills: Excellent written communication skills and creativity, able to write professional marketing copy; fluent in English; proficient in using website analytics tools.
3. Work Experience: Over 3 years of work experience, with preference given to those in the scientific instrument industry. Prior experience in content marketing, social media operations, digital marketing, or related fields is a plus.
4. Personal Qualities: Strong communication skills and a teamwork spirit. Proactive, eager to learn new knowledge, and able to apply it in work.