Deputy Head of Marketing and Admissions WASNJ
南京威雅学校市场招生副部长
汇报对象：南京威雅学校执行校长，威雅学校集团市场招生总监
Reports to: Executive Head, Director of WAS Admissions and Marketing
职能总体描述Overall Function Description：
基于对国际化教育市场整体态势、区域特性、发展趋势以及学校竞争优势的深度洞察，全面统筹、协调并高效执行校区的市场招生工作。同时，负责市场招生团队成员的日常培训与能力提升，致力于实现各学段招生数量的***化，全方位提升威雅学校的品牌美誉度。在日常工作中，秉持强烈的主人翁意识，以学生为中心的理念为指引，积极主动地解决各类问题，为学校的持续发展贡献力量，并在这一过程中实现个人能力的不断进阶。
Based on a deep understanding of the overall trends, regional characteristics, development directions, and competitive advantages of the international education market, comprehensively plan, coordinate, and efficiently execute the marketing and admissions work of the school. Additionally, responsible for the daily training and capability enhancement of the marketing and admissions team, striving to maximize student enrollment across all academic stages and elevate the brand reputation of Weiya School. In daily work, uphold a strong sense of ownership, guided by a student-centered philosophy, proactively solve various problems, contribute to the school's sustainable development, and achieve continuous personal growth in the process.
具体工作职责包括但不限于 Specific responsibilities include but are not limited to：
86 战略规划与方案制定：依据既定招生目标，制定年度、季度及月度市场招生策略、方案与计划，明确时间节点、预算分配以及团队成员的清晰职责分工，确保各项工作有序推进。
Strategic Planning and Program Development: Based on established enrollment targets, develop annual, quarterly, and monthly marketing and admissions strategies, plans, and programs, clearly defining timelines, budget allocations, and team member responsibilities to ensure orderly progress of all tasks.
86 招生策略优化与执行：在实施有效的市场招生策略基础上，紧密结合实际情况，持续优化招生转化方案。通过校内沟通与团队管理，有力推动招生目标的顺利达成。
Admissions Strategy Optimization and Execution: Continuously optimize enrollment conversion plans based on effective marketing and admissions strategies, closely aligned with actual conditions. Through internal communication and team management, effectively drive the achievement of enrollment targets.
86 市场拓展与合作关系维护：积极探寻市场中的各类机遇，拓展多元化合作渠道，与合作伙伴建立并维持长期友好的合作关系。通过全方位的宣传，提升威雅学校的品牌影响力，广泛吸引优质生源。
Market Expansion and Partnership Maintenance: Actively explore various market opportunities, expand diversified cooperation channels, and establish and maintain long-term friendly relationships with partners. Enhance the brand influence of WAS through comprehensive promotion, attracting high-quality students.
86 行业洞察与决策支持：密切关注行业动态，深入分析市场现状、行业变革以及竞争对手情况。通过多渠道与潜在家长深入交流，深度挖掘家长需求与反馈信息。根据需求为集团会议提供报告，为学校发展规划与战略决策提供关键参考依据。
Industry Insights and Decision Support: Closely monitor industry trends, deeply analyze market conditions, industry changes, and competitor situations. Engage in in-depth communication with potential parents through multiple channels to deeply understand their needs and feedback. Provide reports for group meetings and offer key reference information for school development planning and strategic decision-making.
86 品牌战略协同与数字化营销支持：深度协同集团全力推进品牌战略的落地实施，与集团市场团队保持紧密无间的合作，积极参与数字化营销一体化战略的执行，确保获取符合预期的有效线索，助力品牌数字化传播与推广。
Brand Strategy Collaboration and Digital Marketing Support: Deeply collaborate with the group to fully implement the brand strategy. Maintain close cooperation with the group marketing team, actively participate in the execution of the integrated digital marketing strategy, ensure the acquisition of expected effective leads, and support brand digital communication and promotion.
86 自媒体与推广渠道运营管理：全面负责校区各类自媒体及推广渠道的运营管理工作，涵盖微信公众号、视频号、小红书、官方网站等平台。通过优质内容创作与精准运营，提升学校口碑，吸引高意向度的潜在生源。
Self-Media and Promotion Channel Management: Fully responsible for the operation and management of various self-media and promotion channels of the school, including WeChat, Wechat Channel, Redbook, official website, etc. Enhance the school's reputation and attract highly interested potential students through high-quality content creation and precise operations.
86 CRM 系统维护与招生过程管理：确保团队高效维护校区市场招生 CRM 系统，借助系统精准监督各渠道有效线索的转化情况，实现对招生跟进过程的精细化管理，提升招生工作效率与质量。
CRM System Maintenance and Admissions Process Management: Ensure the team efficiently maintains the school's marketing and admissions CRM system, accurately monitor the conversion of effective leads from various channels, achieve refined management of the admissions follow-up process, and improve the efficiency and quality of admissions work.
86 教学与学籍管理系统协作：积极配合完成 iSam 教学学生管理系统以及学籍管理的相关工作，保障教学与招生工作的无缝对接，为学生提供优质服务。
Collaboration with Teaching and Xueji Management Systems: Actively cooperate to the iSam student data maintenance and the Xueji system management and providing high-quality services to students.
86 离校生管理支持：与教学部门紧密协作，带领团队在挽留有意向离校学生的工作中发挥积极支持作用。详细记录学生离校原因，并及时在 CRM 系统中更新维护，为学校改进教学与服务提供数据支持。
Support for Departing Students Management: Work closely with the teaching department to lead the team in actively supporting efforts to retain students considering leaving. Record detailed reasons for student departures and promptly update the CRM system, providing data support for school improvements in teaching and services.
86 团队管理与成员发展：根据团队成员的岗位职责与个人能力特点，为其设定明确、可衡量的工作目标，并制定针对性的激励策略。在目标实现过程中，为成员提供全方位的日常支持。同时，与校长及集团保持密切沟通，为团队成员提供丰富的培训与发展机会，助力团队整体成长。
Team Management and Member Development: Set clear, measurable work goals for team members based on their job responsibilities and personal capabilities, and develop targeted incentive strategies. Provide comprehensive daily support during the goal achievement process. Maintain close communication with the Head and the group, offering abundant training and development opportunities for team members to foster overall team growth.
86 团队文化建设与融入：与校长及学校高级领导团队密切合作，共同营造积极向上的团队文化，显著提高员工敬业度。带领团队深度融入学校大家庭，增强团队凝聚力与归属感。
Team Culture Building and Integration: Work closely with the Head and senior leadership team to create a positive team culture, significantly improving employee engagement. Lead the team to deeply integrate into the school community, enhancing team cohesion and sense of belonging.
86 其他任务执行：始终以团队目标为首要考量，按照要求完成上级领导交办的其他各项工作任务。
Execution of Other Tasks: Always prioritize team goals and complete other tasks assigned by superiors as required.
职位要求Job Requirements:
86 学士学位及以上学历，具备海外留学背景者优先考虑
86 5年以上教育行业市场营销相关工作经验，以及3年以上团队管理经验
86 英文流利，能够自如地进行交流。具备出色的沟通能力，善于与不同背景的人员建立良好合作关系。
86 为人正直，具备强烈的目标感与结果导向意识，始终以达成工作目标为核心追求，勇于担当，积极作为。
86 拥有解决复杂问题的能力，能够在压力环境下高效处理多项任务。
86 愿意在工作中不断学习，积极听取他人建议，持续进步，以达到或超越工作预期，实现个人与团队的共同发展。
86 Bachelor's degree or higher, with overseas study background preferred.
86 5+ years of marketing-related work experience in the education industry, and 3+ years of team management experience.
86 Fluent in English, able to communicate effortlessly. Excellent communication skills, adept at building good relationships with people from different backgrounds.
86 Integrity, strong sense of purpose and results-oriented, always focused on achieving work goals, courageous, and proactive.
86 Ability to solve complex problems, efficiently handle multiple tasks under pressure.
86 Willingness to continuously learn, actively listen to others' suggestions, and continuously improve to meet or exceed work expectations, achieving personal and team development.