The Business Development Manager (BDM) is responsible for promoting and selling WeFreight services within their respective market, focusing on new business opportunities with both small / medium sized enterprises (SME) and large-sized customers. The role is self-driven and profit-oriented, with the aim of consistently generating new reve-nue and gross profit to meet monthly and annual targets. Additionally, the BDM will play a key role in supporting trade lane development and coordinating with other WeFreight branches for joint sales efforts. The BDM will also work to raise awareness of WeFreight as a reputable and reliable service provider in the marketplace.
Key Responsibilities:
Sales and Business Development:
61 Actively promote and sell WeFreight’ s services to new customers, targeting SME and large businesses across the region of operation.
61 Continuously secure new business opportunities to meet and exceed monthly/annual revenue and gross profit targets.
61 Generate leads, pursue potential clients, and register opportunities in the CRM system.
61 Ensure customer data and sales visits are accurately recorded in the ERP-based CRM.
Relationship Management:
61 Maintain and develop relationships with new and existing customers by regularly visiting accounts and vali-dating service levels.
61 Provide timely and professional follow-up to customer communications, enhancing value-added services.
61 Negotiate with customers, ensuring adherence to company pricing guidelines while maximizing profits.
Trade Lane Development:
61 Support the development of strategic trade lanes by identifying key trade opportunities and increasing traffic on these lanes.
61 Work with internal trade lane teams to promote WeFreight’ s offerings in specific lanes to both new and existing customers.
61 Develop and execute strategies to grow market share and profitability in key trade lanes.
Market Representation & Promotion:
61 Represent WeFreight in the marketplace by actively promoting the brand to customers, vendors, and indus-try stakeholders.
61 Raise awareness of WeFreight’ s services as a reputable and reliable provider, establishing a strong pres-ence in the market.
61 Promote core trade lines and consolidation products to both existing and potential customers, with the goal of increasing profitability.
Collaboration and coordination with WeFreight Branches:
61 Collaborate with other WeFreight branches to align on trade lane strategies and support global opportuni-ties.
61 Conduct joint sales calls with colleagues from other branches, ensuring a coordinated approach to large customers and cross-border opportunities.
61 Actively share and identify business opportunities across the WeFreight network, enhancing the overall company performance.
Strategic Planning & Market Analysis:
61 Identify and map market opportunities, designing and implementing strategic approaches to capture new business.
61 Participate in weekly/monthly sales meetings, sharing insights on market trends and customer needs.
61 Gather market intelligence to help develop broader market strategies, contributing to the company's overall growth.
Operational Collaboration:
61 Work closely with the Operations and Customer Service departments to ensure the successful execution of customer SOPs.
61 Support the operations team in delivering quality service to meet customer expectations and business objectives.
Financial and Administrative Support:
61 Collaborate with the receivables team to follow up on outstanding customer payments.
61 Provide feedback from customers to management regarding WeFreight’ s products and services, ensuring continuous improvement.
