Brand Management - Lead cross functional business team to optimize brand performance & across all departments & channels via integrated planning and brand P&L. - Develop the EMW Fine Wine Project mainly for France (Bordeaux, Burgundy, Rhone), Italy, USA, etc… Be responsible for the quotation, purchasing, and local sales promotion. - Drive the delivery of the brand activities and communications with wineries. - Plan and lead the winery visiting plan and execution according to the marketing calendar. - Be responsible for all the marketing reports to the related brands, providing market intelligence report including Chinese marketing trends, brand positioning and marketing plans for coming seasons. - Provide ongoing category, channel & competitive analysis to develop recommended changes on brand strategy. - Extract insights from a wide range of data to inform business decisions and create opportunities for growth.
Internal Communication and Brand Support - Provide updated marketing information to Education team, Logistics team, to Sales team, to Finance team for related works. - Prepare internal marketing reports for brand performance analysis, propose marketing plan for the coming season for each brand. - Work together with teams to plan and implement winery visiting, brand event etc. - Provide necessary support to regional teams for brand event, wine fair, winery trips etc.
Other Assignments - Provide study and research for targeted client if necessary - Communicate with media, VIP clients directly for brand event. - Anticipate future trends to stay ahead of competition.
Qualification Requirements - Min 3 years of relevant experience in marketing/ sales gained from FMCG/ retailor or relevant management consultancy experience. - Fair understanding of wines product, wines business and the market in Greater China. - High degree of personal presence with good networking, influencing and communication skills. - Good personality, team player, result-oriented - University degree or above; - Fluent in English (both speaking & writing), French is a plus but not obligatory.