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Brand Manager--品牌经理
1.5-2.1万
人 · 本科 · 3-4年工作经验 · 性别不限2025/02/20发布
五险一金补充医疗保险通讯补贴带薪年假年终奖金周末双休带薪病假

长宁区新华路664号万宝国际商务中心202室

公司信息
由西往东(上海)贸易有限公司

外资(非欧美)/50-150人

该公司所有职位
职位描述
Responsibilities:

Brand Management
- Lead cross functional business team to optimize brand performance & across all departments & channels via integrated planning and brand P&L.
- Develop the EMW Fine Wine Project mainly for France (Bordeaux, Burgundy, Rhone), Italy, USA, etc… Be responsible for the quotation, purchasing, and local sales promotion.
- Drive the delivery of the brand activities and communications with wineries.
- Plan and lead the winery visiting plan and execution according to the marketing calendar.
- Be responsible for all the marketing reports to the related brands, providing market intelligence report including Chinese marketing trends, brand positioning and marketing plans for coming seasons.
- Provide ongoing category, channel & competitive analysis to develop recommended changes on brand strategy.
- Extract insights from a wide range of data to inform business decisions and create opportunities for growth.

Internal Communication and Brand Support
- Provide updated marketing information to Education team, Logistics team, to Sales team, to Finance team for related works.
- Prepare internal marketing reports for brand performance analysis, propose marketing plan for the coming season for each brand.
- Work together with teams to plan and implement winery visiting, brand event etc.
- Provide necessary support to regional teams for brand event, wine fair, winery trips etc.

Other Assignments
- Provide study and research for targeted client if necessary
- Communicate with media, VIP clients directly for brand event.
- Anticipate future trends to stay ahead of competition.

Qualification Requirements
- Min 3 years of relevant experience in marketing/ sales gained from FMCG/ retailor or relevant management consultancy experience.
- Fair understanding of wines product, wines business and the market in Greater China.
- High degree of personal presence with good networking, influencing and communication skills.
- Good personality, team player, result-oriented
- University degree or above;
- Fluent in English (both speaking & writing), French is a plus but not obligatory.

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