Responsibilities: - Build and plan the overall digital marketing strategy - Investigate best digital marketing practices to align with global and China marketing communications strategies - Establish effective evaluation metrics for social media,website and other digital channels - Responsible for content marketing and campaign management on international and local digital platforms - Conduct marketing research to understand the latest digital landscape and the marketing activities of competitors. - Manage offline campaigns/event - Work with agency to plan and execute campaigns on digital platforms - Complete other tasks assigned by superiors
Requirements: - Bachelor and above degree, preferred in marketing, communications and strategic planning - At least 3+ years of progressive experience in social media marketing and communications - Very familiar with the features and activities on WeChat, LinkedIn, Facebook and WeChat Channel - Strong interpersonal and communication skills to communicate at all levels - Able to converse professionally in English and Chinese - Good project management skills, with ability to implement multiple projects simultaneously - Result driven, attention to details and open minded - B2B marketing experience preferred