KEY RESPONSIBILITIES

1.Analyze the online and offline customer behavior and forecast their needs & expectations
Understand the complete business model & analyze the gross margin/customer, the cost per customer, etc.
2.Define and manage a mid/long term planning for customer animation. Provide periodic reporting on key KPI's and expected developments to all the stakeholders. Monitor and report relevant trends within the database and communicate them within the organization on regular basis
3.Develop CRM dashboards to provide evaluation reports of consumer experience campaigns and marketing activities
4.Update the database with all internal and external data and clean, maintain and enrich the database to optimize data quality
5.Working across customers segmentation groups and channels to identify, recommend and develop programs and campaigns that drive customer loyalty (retention, re actavition) Campaign management, segmentation and test strategy
6.Perform analyses (deep dives) based on data on e.g. segmentation for regions and sales channels, both reactively and proactively
7.Develop forecasting & predictive models to generate long-term insights.Structure and analyze fashion and luxury market data and provide weekly, monthly, quarterly competition report with relevant content
8.Work very closely with Digital, Marketing, Retail & Buying teams to improve and automate reporting process

SKILLS AND QUALIFICATIONS REQUIRED

1.Very strong analytical skills. University degree or major in Mathematics / Statistics /Econometrics /Quantitative Marketing or related field
2.Appeal to discover more than usual CRM analysis but deeper & wider analysis (Business model overview)
3.1-2 years experience in consulting firms (strategy), business analysis or CRM activities
4.Understanding of social CRM and digital ecosystem in China. Experience with data preparation, analysis and visualization