关键原则 Key Principles · 在商业业务中,“销售”是每个人的工作 In a commercial business it is everyone’s job to ‘sell’ · 在活动业务中,每个人都需要全面/部分参与其中(如果/需要的话) In an events business everyone needs to be available to work on/around an event (if/when needed) · “销售团队”需要在活动当天/前后会见/支持他的客户(和潜在客户)(包括客户的第三方,例如代理商,客户雇佣方,因为他们是客户团队的扩展) The ‘Sales Team’ needs to be able to meet/support their clients (and prospects) on/around an event day (including 3rd parties, such as agencies, hired by clients as they are an extension of the client team)
角色&关键绩效指标 Roles & KPIs · 基于结构化、内驱动、系统化的赞助商销售方法,与销售和市场团队的同事合作,创建定制的介绍性演示材料,确保通过类别特定的“市场情报报告”提供的关键内涵得到引用/被涉及 Based on a structured, intel-driven, systematic approach to sponsorship sales, to work with colleagues in the Sales & Marketing teams to create bespoke introductory presentation material, ensuring key insights provided via category specific ‘Market Intelligence Reports’ are referenced/highlighted · 查找/验证目标潜在客户的联系方式,并监督定制的介绍性演示材料的分发,确保交付确认 To find/validate contact details of target prospects and oversee the distribution of the bespoke introductory presentation material, ensuring delivery confirmed · 确保以开启对话式会议的目标来跟进联系潜在客户,直至最后(理想情况下是签署的“官方赞助商合作伙伴”) '合同) To follow-up delivery, contact target prospects with objective of securing a meeting to begin a dialogue, through to the natural conclusion (ideally a signed ‘Official Partner’ contract) · 为了实现新目标,即签署“官方赞助商合作伙伴”合同而做任何必要的事情,包括电话,电子邮件,微信,会议,安排旅行/活动出席等。 To do whatever is necessary to get a new target ‘Official Partner’ contract signed, including calls, emails, WeChat, meetings, arranging tours/event attendance, etc. · 将所有相关详细信息输入并保持联系人管理系统的更新 To input all relevant details into and keep the contact management system updated · 此外,每月主动提供新的赞助商线索,例如通过网络(合格的***次会议) Additionally, to proactively deliver new Sponsor leads per month e.g. via networking (qualified 1st meetings)
关键绩效指标 KPIs: · 主要:获得(超越新的赞助商和包厢预算) Primary: Acquisition (to exceed new Sponsor client and Suite budgets) · 次要:续约(保留现有赞助商、包厢客户或对他们进行增值销售) Secondary: Retention (to retain/upsell existing Sponsors/Suite clients)
任务和职责 Tasks and Duties · 其他由业务总监分派的基于项目任务的工作 Other project-based tasks as required/requested by the Commercial Director
要求 Requirements · 教育背景Education Background -大学本科或以上学历University Degree or above -销售专业背景Sales professional background · 培训经历Training Experience -CET 6 · 工作经验Work Experience -3~5 years’ sales experience in luxury industry 3~5年奢侈品行业销售经验 · Professional Skills专业技能 -Industry background knowledge 行业背景知识 · Other Skills其他技能 -Skilled in Microsoft Office 熟练运用微软Office -Excellent Chinese and English communication skills 优秀的中英文沟通能力 -Ideally good looking, dynamic and smiling who loves being in contact with customers ***长相俊美,充满活力,喜欢微笑,喜欢与顾客接触。 -Result-oriented, Proactive, Professional, Creative attitude 注重结果、积极主动、专业、创新态度 -Sensitive of business opportunity 对商业机会的敏感性
Ability 能力 · Result-oriented 结果导向 -Work from result-oriented to achievement as starting point 做事从目标结果对达成为出发点 · Customer concern 客户关注 -Concern for the needs of internal and external customers, improve products and services according to needs 关心内外部客户的需求,根据需求改进产品和服务 · Interpersonal competence 人际能力 -Understand, motivate and work with others 理解激励他人并与他人共事 · Analysis and solution 分析与解决问题 -Discover, define and analyze problems, and find multiple solutions 发现问题,定义问题,分析问题并找到多个解决方案 · Commercial sensitivity 商业敏感性 -Be able to identify and grasp the business opportunities that contribute to strategic goals of company 能够识别并把握有助于达成公司战略目标的商业机会