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产品经理
2-2.8万
人 · 本科 · 5-7年工作经验 · 性别不限2024/09/19发布
五险一金带薪年假绩效奖金定期体检

上海市徐汇区天钥桥路333号腾飞大厦2201室

公司信息
隐适美中国 Invisalign

外资(欧美)/500-1000人

该公司所有职位
职位描述
Job Summary
The candidate is expected to deliver Align topline growth in China by leading product portfolio commercialization, driving providers adoption and educating consumers for Invisalign growth in teenager and younger patients.

Job Description
? Be responsible for product marketing of Invisalign portfolio for teenager and younger patients; act as organization pivot in commercialization planning & execution, marketing asset development & localization, product trainer for both internal & external customers. product adoption tracking & analysis; co-ride with sales team, identify and promote best practices.
? Participate in growth strategy in teenager segments. Formulate customer insights including doctors, patients and parents, identify opportunity from market dynamics, design programs with clear targets and be responsible for delivering & sustaining results.
? Grow KOLs in teenager & Phase I orthodontics and maintain close relationships for smooth cooperation, such as lectures, clinical evidences, consumer educations etc.
? Be the owner of Teen-related promotions, projects, marketing campaigns, design execution plan, work with stakeholders for delivery and improve ROI.
? Drive effective communications with teenagers and parents in collaboration with consumer marketing.
? Regularly report & analyze business performance including sales contribution, potential, product adoption, competition, market dynamics etc. to identify business insights & propose action plan.

Requirements
? 4+ years in marketing roles; proven track record on product marketing; MBA is a plus.
? Extensive marketing skills in healthcare industry and consumer marketing.
? Skillful at project management, event management, communication & presentation.
? Customer focus while as strategic thinking
? Ambitious, strong implementation and result-oriented mindset;
? Good spoken and written Chinese & English.
? A team player.
? Able to travel extensively within China (about 30% of working hours)


Education [Degree or equivalent experience]
? University degree in medicine/marketing/economics. Master or above is a plus
? Sales & Marketing experience in healthcare industry
? Good Excel, PowerPoint and presentation skills;

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