Responsibilities:
1. Accountable for all PR/communications initiatives of the Group’s marketing activities in Mainland China
2. Work with team in initiating, developing, executing and supervising PR plans and campaigns, as well as the content, with good quality control and luxury standard to elevate corporate image in different channels
3. Maintain strong relationships with media, influencers, stylists and celebrities to maximize exposure
4. Work with team in facilitating and preparing for different presentations and reports
5. Work proactively with cross-functional teams and external partners in implementing all marketing related campaigns and be the gatekeeper for high quality control
6. Assist and support in ad hoc tasks and other marketing related projects
Requirements:
1. Bachelor degree in Marketing, Communication or any related disciplines
2. Minimum 5+ years’ working experience in PR and luxury marketing with 2 years at supervisory level. Less experience (3 – 5 years) with 1 year at supervisory level will be considered as Assistant Manager. Relevant experience in PR agency experience is an advantage
3. Good connection with media, influencers, stylists and celebrities with proven records
4. All-rounded marketer, able to come up with creative ideas and translate vision into actionable marketing programs
5. Strong fashion sense with high sensitivity to fashion trends
6. Responsible, analytical, creative with passion in Marketing
7. Proactive and energetic attitude, well-organized and able to work under pressure in a fast-paced, dynamic, team-oriented environment
8. Excellent interpersonal, presentation and communication skills
9. Excellent written and spoken English & Chinese