Job description

Swire Resources Limited is the leading retailers and wholesalers of a number of top-selling sports, lifestyle and outdoors brands of apparel, footwear and accessories products. To cope with the Company's rapid expansion, we invite high caliber personnel to join us:

Responsibilities:

1. Product Management
61 Act as the centre of information, gather product and marketing information from Principal, and analyse and organise them for the presentation to the management and the marketing team
61 Carry out research on competitors’ product merchandising strategies and performance, fashion trends, latest technology development, and other related information
61 Determine the product range and price level in accordance with the sales and marketing plans, prepare order placements to principal, and assist in monitoring product delivery and inventory control
61 Provide product training to internal marketing staff and external shop floor sales personnel
61 Work closely with Sales Manager and Retail Manager to ensure sales turnover and profitability of the business
61 Assist Management to prepare annual budget on turnover and GP
61 Supervise the product team in product management including product development, product selection, placement order, pricing and inventory control
2. Retail
61 Manage Retail P&L and maximize profitability by driving sales, minimizing operating costs through effective management of operation and manpower planning
61 Set up yearly goals and objectives for retail on both qualitative and quantitative manner. Develop action plan towards its defined goals
61 Ensure proper control of and monitoring of merchandising mix, ensure sufficient merchandise to support the achievement of sales target and not over-stocking
3. Marketing Management
61 Assist in formulating marketing plans of the assigned brand(s)
61 Execute the action plan based on the approved marketing plan
61 Prepare periodic market analysis to evaluate the effectiveness of the implemented strategies
61 Supervise the Marketing team in dealing with Principals to ensure effective communication
61 Analyze competitive activities and market trend for marketing strategies formulation and future business development planning
4. Advertising and Promotion
61 Liaise with advertising/promotion/PR agencies which would facilitate optimum share of voice, brand profile, consumer awareness and effective media buy, and to provide constant update on market intelligence
61 Implement effective A&P plan to achieve desirable brand image, maximize retail presence and on-field presence, and also to induce purchase
61 Liaise with principals on advertising and promotion supports
61 Ensure A&P expenses are within budget

Requirements:
61 University graduate
61 8 years’ product management or business planning experience in fashion retail industry
61 Strong business sense and ability to drive the business
61 Excellent leadership and people management skills
61 Presentable, numeric sensitive, good fashion sense
61 Fluent in spoken and written English and Chinese