Responsibilities:
Brand & Product Communication
? Propose and implement annual brand and product integrated communication
plan to deliver full year finance target and market share objectives, as well
as enhancing brand equity among target consumers.
? Develop high quality marketing assets and always-on KOL social contents to
enhance brand image and search buzz in social and eCommerce platforms.
? Monitor closely market landscape and competitor initiatives for quick
response.

Social Media Planning &Execution
? Lead external agencies to implement integrated brand communication & social
media plan and to continuously optimize MB efficiency and effectiveness with
brand consistency.
? Manage marketing budget spending by setting clear objectives and review
mechanism, initiate adjustment on allocation to achieve higher effectiveness.

Portfolio Management
Manage CBEC+ Local Portfolio based on consumer insights and business growth
strategy.
? Collaborate with Global GBU to align CBEC Portfolio
? Lead in the planned innovation development through innovation testing,
product registration for local channel.

Qualification:
? Bachelor’s degree or above
? Fluent English communication skills
? 3-5 years working experience in FMCG/ skin care industry, brand marketing,
digital/ EC marketing background
? Experience in Brand communication, Digital, Omnichannel business is expected
? Self-motivated, eager to learn in digital & EC marketing
? Strong business acumen and has strategic/ framework thinking