Translatio is looking for a business-oriented and results-driven China Ecommerce Manager to take ownership of Translatio growth on Tmall in China. In this role, you will lead Translatio’s daily operations on Tmall, working closely with local and global stakeholders and partners to grow and deliver best-in-class Tmall/eCommerce revenue and user experience. You will fill a key role in Translatio’s continuous growth journey and report to the management team.
The role
Implement the digital sales and marketing strategy for Tmall with a focus on monitoring and securing results
Manage the day to day Translatio Tmall store operations
Work closely with the Marketing/Ecommerce teams on the overall Tmall marketing roadmap
Align with the Brand and Marketing teams to leverage branding campaigns or promotion initiatives that lift Tmall traffic and sales
Collaborate with the Tmall team and partners to plan and execute key online shopping events on Tmall
Track and report on daily/weekly/monthly performance KPIs for the channel
Monitor and optimize Tmall paid traffic, revenue, and target
Analyze the Tmall store’s free and paid traffic performance including online transactional KPIs and define strategic plans/actions to optimize the funnel accordingly
Oversee Tmall marketing content (copy and artwork) to increase click-through/conversion rates in line with Translatio’s creative guidelines and minimize returns
Champion the Tmall channel to inspire internal/external stakeholders to align on and help implement the strategic direction and vision
Contribute with knowledge and analysis and present proposals, briefs, plans and activities to Management and cross-functional business teams
Provide feedback and direction on strategies and best practices to achieve objectives and determine the path forward for the teams to execute on
Your profile
2-3 years’ experience from managing and leading a Tmall store for a strong lifestyle brand
2-3 years’ experience from working with Chinese social media platforms
About you
A strong business and results-driven approach
A strong commercial drive and understanding of how to build a global lifestyle brand and expand a digital business
The ability to work both operationally and strategically with a clear focus on the business and results
Strong analytical skills with a broad understanding of working with and taking decisions based on existing information and data
The ability to see the bigger picture and objectives of the business as a whole
Solution-oriented and hands-on: a doer who likes to get things done
A confident leader with the ability to motivate, inspire, challenge, and create commitment within the organization
A positive attitude and with outstanding interpersonal skills, competent in building and developing relationships both internally and externally
A strong team player happy to work collaboratively on a global scale
Very structured with strong organizational skills
Fluent in Mandarin Chinese and English
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