Marketing市场推广 61 Using Redbook, Tiktok, wechat and other platforms to marketing and promoting the company's strategic products, promote brand and product awareness, and create explosive products. 利用小红书,抖音,微信等平台,营销公司的战略产品,促进品牌和产品的认知度,打造爆款产品。
61 Online promotion, including website construction and maintenance, e-commerce platform product operation and promotion, wechat public account, Tiktok public account, little Red book and other forms of promotion. Promote through articles and vedios. 线上推广,包含网站建设与维护,电商平台产品运营和推广,微信公众号,抖音公众号,小红书等各种形式的推广。平面软文推广和视频推广。
61 Internal and external exhibitions and conferences, such as customer exchange meetings, agent conferences, exhibitions, association conferences, etc. 61 内外部展会、会议,如客户交流会、代理商大会、各行业展会、胶粘剂协会行业会议等。
61 Print promotion, including brochures, flyers, posters, etc. 61 平面推广,包含宣传册、单页、海报等。
61 Collect and summarize market information and follow up market reports. 61 完成市场信息收集和汇总,跟进市场报告。
61 Source outside resource to support markting initiatives, for example product promotion..... 61 寻找外部资源支持市场活动,例如产品推广..... ________________________________________ G. Tasks and authority of the Position (岗位责任和权限) 1、 Develop marketing plans according to application scenarios and product characteristics, including but not limited to: 根据应用场景和产品特点、制定营销计划,包含但不限于: Creative videos, articles, displays, according to application scenarios, product selling points, customer concerns and so on. 创意视频、文案、样板展示,按照应用场景、产品卖点、客户关注点等等。 Brochure translation and production (submit content to graphic design). 宣传册翻译和制作(提交内容给平面设计)。 Wechat, Tiktok promotion. (Official IP maintain) 微信,抖音推广。(官方IP打造) Little Red book, Baidu, Zhihu, Bilibili promotion. (IP creation, keyword positioning, deep community maintenance, master maintenance, etc.) 小红书、百度、知乎、Bilibili推广。(IP打造、关键词定位,深度社群维护、达人维护等等)
2、 Retail customer support, including but not limited to:零售客户支持,包含但不限于: E-commerce customer website construction, large-scale customer training and exhibition, e-commerce website customer development and monitoring. 电商客户网站搭建、客户大型培训和展示会、电商网站客户开发和监控。
3、 large-scale event support 大型活动支持 Exhibitions, Product recommendation meetings, training meetings, etc. 展会、产品推荐会、培训会等等。