*需要有抖音直播间的运营经验

Your Mission
Tiktok Short videos & Paid Media Optimization
- Manage DP to prepare all Tik tok related short videos and content materials, including selection, modeling, fitting, scripting, setup, review, modification, etc.
- Work closely with EC operations team to develop short videos strategy and update for sales
- Manage DP to continuously improve RTB ROI
- Handle/consolidate review report with DP support
- Manager KOL livestreaming, including KOL assessment selection, product commission assessment
- Responsible for live room design, decoration, material quality
- Recommend new ideas, identify TikTok campaign opportunities
- Responsible for payment and admin work related to all TikTok projects
Tencent program
- Manage agency to develop monthly paid media plan
- Manage agency to review weekly paid media data
- Ensure the agency execution is following confirmed monthly product calendar and achieve KPI
- Work closely with operations on mini program to improve sales
Data summarization
- Data analysis, integration, basic PPT construction
Internal / External Relationship
- Help to collect and consolidate the latest TikTok/ Tencent marketing trends to colleagues across other teams
- TikTok/ Tencent projects status reporting internally on monthly basis
Your Talent
- Bachelor’s degree or above, preferably in ECommerce, Marketing or related field
- Minimum 3 years of relevant experience in ECommerce marketing, TIKTOK operations
- Familiar with Microsoft Office
- Excellent in Mandarin Chinese Fluent English, and excellent written Mandarin Chinese
- Critical, strategic, creative thinker with a “Think of the Box” mentality.
- Good conceptual understanding of brand building & usage of PR as a communications tool
- Able to multi-task and attention to detail
- Open-mindedness, excellent interpersonal / communication skills, team player with inspirational attitude / Patience & Passion with Proactive nature
- Able to take calculated risks, effective in time management and plan execution.
- Knowledgeable about China and international sports field / brands & lifestyle sector
- Data Analytic
- Strong knowledge in online-shopping platform, short videos, RTB, etc. Active and keen user of the internet, TikTok and WeChat