Role Mission:
Crocs, Inc. is a world leader in innovative casual footwear for women, men and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage.
Currently, we are looking for a Social Media Manager to join China digital marketing team and actively support planning and managing the owned social media strategy, execution and optimization.
This person will play a key role to achieve the missions:
? Build Crocs the top footwear brand in China through the development and implementation of social marketing communications.
? Lead, plan and execute comprehensive social platform strategy/initiatives/campaigns/always-on works to effectively represent our products, services and our brand to customers in China.
? The outcome will be fully leveraged social media ecosystem to drive brand/loyalty KPI and close connection to commerce KPI.
Key Responsibilities:
Planning and operation on brand accounts across different social platforms
? Proactively develop and recommends social platforms including but not limited on Weibo/WeChat/Douyin/Red and its derived programs to line manager, based on the marketing plan.
? Suggest how to strategically position the brand to convey the brand vision.
? Coordinate the creation of social media assets with both internal and external creative teams.
? Work out annual, quarterly and monthly social calendars and performance reviews in close coordination with the agencies.
Campaign management
? Provide social media input into the annual and quarterly marketing plan.
? Implement, adapt, and flawlessly execute both global and local campaigns.
? Strategically utilize our global and local signed celebrity with effective communication initiatives to provide the authentic link to our products.
? Identify how global communication can be adapted and implemented or developed to local initiatives.
Cross functional work
? Work alongside key internal marketing teams (integrated marketing, PR, creative, retail marketing, visual merchandising, etc.) to manage social media strategy and execution work.
? Be able to work and coordinate with regional/global marketing team to take inputs from global campaign playbook and IMC report, give feedback on local needs, support on pitchback deck.
? Connect closely with e-commerce team for orchestrating how to efficiently synergize social communication with e-commerce channels, such as, CRM integration, etc.
? Constantly liaises with other teams like Retail, Wholesale, Legal, Financial teams to ensure all project/communication smooth implementation.
Agency management
? Establish strong relationships and manages day-to-day activities/works with social media agency.
? Supervise agency to deliver comprehensive social listening /campaign/competitor report and analysis.
? Evaluate agency’s performance by setting clear objectives and expectations.
? Negotiate and develop quotations and contracts with agencies if needed.
Job Requirements:
Education: Bachelor’s degree or above
Experience:
? More than 6 years of marketing experience with digital/social focus with famous FMCG/retail brands in a foreign company.
? Solid experience working on large-scale projects and initiatives.
? Comprehensive understanding of social media best practices and algorithms.
Knowledge
? Understanding of retail business, fashion/footwear is a plus.
? Strong agency management ability.
? Strong project management.
? Strong data analysis skills and excellent at aesthetic judgement.
? Strong oral and written English skills.
Interpersonal Skill ? Open-minded and good team working spirit.
? Strong influencing skill.
? Good communication and interpersonal skills.
? Willing to take challenge.