Key Responsibilities:
--Support the admission team leader to develop and implement comprehensive marketing strategies that align with the school's vision and branding goals.
--Conduct thorough customer insight research and engage with VIP students and alumni to gather deep insights for crafting compelling brand value propositions.
--Lead and inspire the marketing team to deliver integrated marketing campaigns across various platforms, including video, automated, and word-of-mouth marketing.
--Oversee the creation of high-quality promotional materials and manage the brand's online and offline presence.
--Support the execution of admission, alumni, and other collaborative events, ensuring a cohesive and brand-aligned experience.
--Contribute to cross-departmental projects and initiatives as required, demonstrating versatility and collaborative spirit.

Basic Qualifications:
1. Bachelor's degree or higher in Marketing, Business, Communications, or a related field.
2. A minimum of 8 years' experience in a marketing role, with a proven record of strategic thinking and effective campaign management.
3. Exceptional planning, interviewing, editing, and writing skills.
4. Native-level Chinese and fluent English language skills.
5. Familiarity with various video platforms (e.g., Redbook, TikTok, Bilibili, etc.).
6. A fundamental understanding of and passion for business and management concepts.
7. Ability to consistently produce high-quality work within tight deadlines.
8. Demonstrated potential for leadership and a desire to grow into a into a team-leading role, with a history of motivating and guiding teams toward success.