工作内容: 完成天猫国际平台及微信小程序的商品物料整理、卸货、运营数据整理、活动执行等工作。 协助对接天猫平台及微信小程序。促进销售增长,开展易购平台运营项目。 根据产品、市场情况和客户特点,创作相关文案。根据内容和运营数据,持续分析用户偏好和习惯,提高内容契合度。 收集分析奢侈品市场及竞品信息,调整线上平台运营模式。 协助电商运营总部资料的本土化。 协助电商经理开发多渠道分销 参与电商活动的开发,向代理商汇报,并对商定的活动项目进行生产跟踪 任职资格: 市场营销、电子商务或相关专业本科以上学历 有1-3年工作经验者优先,有agency/TP工作经验者优先,优秀应届毕业生亦可 优秀的英语口头、书面、表达和人际沟通能力 扎实的电子商务绩效营销数据分析经验 对中国消费者行为和数字环境有很好的了解 自我激励,注重细节,以客户为导向 逻辑思维和快速学习能力 有积极的团队合作精神和强烈的主人翁意识动力 有奢侈品行业工作经验优先 Main responsibility: Complete the work of commodity material sorting, unloading, operation data sorting and activity execution on Tmall International platform and WeChat mini program. Assist in the connecting with Tmall platform and WeChat mini program. Promote the increase of sales and carry out operation project on the E-com platform. Create relevant copywriting according to products, market conditions and customer characteristics. Analyze user preferences and habits continuously according to content and operation data and improve content fit. Collect and analyze information of luxury market and competing products and adjust the operation pattern of online platform. Assist in localization of HQ materials for E-com operation. Assist E-com manager to develop multichannel distribution Participate in the development of E-com campaigns, brief agency and implement production follow up on the agreed campaign projects