1. Store Operation Management: 店铺运营管理 Work with TP to achieve the E-commerce sales target (T-mall/Red platform), and work with other functions team to manage and implement the e-commerce strategy and plans. 与TP协作达成电商渠道销售指标(天猫和小红书平台), 同时和其他电商相关部门进行紧密的协作沟通,管理执行电商的策略和计划。
Familiar with E-commerce data tools to do business analysis and insight deep dive on business issues and opportunities. 熟练运营电商数据分析工具,运营数据分析等找到生意问题点和优化空间。
Analyze and track the sales performance & conversion data, complains and comments from consumers to advice improvement action plan. 分析和跟踪销售表现&转化率,来自消费者的评价,并给到改进方案
Track the related budget to maximize budget efficiency (T-mall paid media) 监控天猫相关付费投放预算,确保投资效应***化。
Work with TP to manage the store layout, livestreaming, and deliver the high-end/design/fashion brand DNA to the consumers. 与TP协作管理店铺设计,直播。传递高端/设计/时尚品牌DNA给到消费者。
Conduct tracking of competitor activities . 跟踪竞争对手的活动
2. Products management 产品管理 Work with TP to implement strategy for e-commerce new product launches, including e-commerce content, unique storytelling based on product positioning, target audience and story telling needed throughout the consumer journey. 基于消费过程中的产品定位、目标受众和故事讲述需求,与TP团队合作实施新产品发布战略,包括电商页面内容,独特的故事。
Manage and track product inventory to ensure proper turnover of online stock 管理和监控产品库存,确保线上产品库存的正常周转
3. Other additional task assigned by line manager 直属上级分配的其他任务
Requirement 1. Minimum 3 years of e-commerce operation experience, specifically T-mall 3年以上电子商务销售经验,特别是在天猫平台 2. Bachelor degree in a related field required 相关专业本科学历 3. Strong data driven and analytical skill 具有较强的数据分析能力 4. Familiar with e-commerce IT system is a mush such as E-CRM, Ali-AIPL system analysis 熟悉天猫IT系统比如CRM/阿里 AIPL的分析 5. Good understanding of fashion/lifestyle market 对时尚/生活方式市场有很好的理解 6. Proficient in both written and oral English 流利的英语听说写能力 7. Strong communication skill 较强的沟通能力 7. Learning agility and growth mindset 学习能力和上进心