Country implementation of: ？ The communication strategy in different touch points during their customer journey ？ Ensure implementation excellence of the In-store and online communication strategies and guidelines ？ Develop in-store visual merchandising and display strategy to maximize brand exposure ？ Plan promotion calendar including marketing activations and be responsible for the country implementation ？ Execute and Implement global and local campaigns ？ Ensure the correct Branding execution ？ Coordinate the execution of the Advertising agreements with brand ？ On-going monitoring of competitors , retail and product trends, and apply best practices to enhance retail design, environment and in-store customer experience ？ Develop partnership opportunities with country partners to increase business opportunity and brand awareness in the country level ？ Ensure the proper implementation of brands campaigns ？ Propose content to post in the social media channels of the countries operations ？ Arrange loyalty campaign to build up the repeated customers of the country operations Management, Leadership and HR ？ Proactive in alignment, support and coordination with countries teams ？ Accountable for reporting results of the promotions implementation ？ Specific responsibilities as required by direct manager Requirements: ？ Bachelor degree holder in business, marketing or related discipline; Degree of MBA preferred. ？ At least 5 years of experience from travel retail marketing or retail marketing. ？ Proven track record of creating successful in store and online campaign, web site development ？ Demonstrate knowledge in Hong Kong, Macau and mainland China trending digital platforms including Facebook, Instagram, Weibo, WeChat, Little Red Book, Tiktok etc ？ Experience in diverse marketing disciplines across marketing communications, consumer and product marketing, traditional and digital marketing, creative development, media planning and placement, event planning and execution, publicity and public relations ？ Sound marketing knowledge, project planning and execution skills ？ Strategic thinking and analytical mind ？ Excellent verbal in English, Cantonese, and Putonghua and written communication skills in English, Simplified Chinese and Traditional Chinese in a highly organized, persuasive, and credible manner
