工作内容: 通过系统性的市场情报收集,行业和品类市场分析,发现市场机会,指导公司整体产品战略制定,新品开发,以及各品类于其细分市场的产品策略及产品项目规划 Through systematic market intelligence collection, industry and category market analysis to identify market opportunities, guide the company's overall product strategy development, product strategy and product project planning for each category in its market segment Overall interior hardware industry and market analysis, Analyze market segments, user needs and gain insights. In-depth learning of industry business models, products, pricing, channels and competitor study etc. 整体室内五金行业和市场分析、分析细分市场、用户需求并获得洞察力。深入学习行业商业模式、产品、定价、渠道和竞争对手研究等。 Collect relevant market intelligence from up/downstream, customer, competitors, and conduct comprehensive product marketing analysis of core categories 收集上下游、客户、竞争对手的相关市场情报,对核心品类进行全面的产品营销分析 Develop overall and main category product strategy, generation plan and product roadmap of short/mid-term, through solid market and category analysis base on market intelligence and data. 制定总体和主要类别产品战略、生成计划和中短期产品路线图、以市场情报和数据为基础,进行扎实的市场和品类分析。 Analysis category product portfolio and restructure for rationalization, optimize models. Provide proposal of product reposition, phase in/out and price adjustment if need base on arguments 根据论证结果,提出产品重新定位、阶段性引入/退出和价格调整的建议。
职位要求: 1.Bachelor’s degree or above, Major in marketing or business management is preferred. 本科及以上学历,市场营销或工商管理专业优先。 2.Working experience of international company, have industry background of durability goods in retail market. MBA or experience in consulting company is a plus 有国际公司工作经验,有零售市场耐用品行业背景。有 MBA 或咨询公司工作经验者优先考虑 3.Minimum of 4 years of experience in product marketing or industry consulting analysis 至少 4 年的产品营销或行业咨询分析经验 4.Good at strategic thinking with analyze skill. strong data analysis, documentation skill and experience 善于战略思维和分析技能,具有较强的数据分析、文档编制技能和经验 5.Good verbal and written communication skills in both Mandarin and English 良好的普通话和英语口头和书面交流能力