Responsibilities: 1 Execute marketing activities, including but not limited to exhibitions, seminars, customer events, magazine advertorials, etc.: including the planning of events, show case preparation, and coordination with external associations and organizers; 执行市场宣传活动,包括但不限于展会、研讨会、客户活动、杂志软文广告等;包括活动的计划、展品的准备、公司内部资源以及外部相关协会及主办方的协调; 2 Execute brand communication in market with creative multichannel engagement; Align with global marketing communication team and China’s market to expand brand awareness by effective marketing communication strategies; 协同集团市场宣传团队并结合中国本土市场趋势,以创新的有效的方式通过多渠道进行品牌推广; 3 Generate and qualify leads from effective marketing campaigns and multichannel; conduct and summary voice of customer survey and provide proper suggestion; 通过有效的市场活动收集潜在业务机会,并对业务机会进行评估筛选;以及对现有客户定期组织回访调研,并根据结果提供建议; 4 Develop effective sales enablement materials such as brochure, case study video & company profile presentation to help sales team better demonstrate value during the dealing process. 开发有效的销售工具如产品手册、案例视频和公司简介资料等以协助销售团队在业务进行中向客户更好的阐述公司品牌及价值;
5 Other required marketing duties: know competitors’ marketing activities, media monitor, competition intelligence for focused verticals and key competitors, and other responsibilities assigned by line manager. 其他:了解竞争对手市场活动动态,媒体热点跟踪,重点行业信息收集,及其他直线领导所交付的任务。
Qualifications任职资格和要求
1 Above 8 years’ related working experience in B2B marketing; especially rich experience in trade show & event; 至少8 年以上B2B市场推广工作经验, 尤其需要丰富的展会和大型活动经验; 2 Excellent communication skills, creativity, and a certain level of aesthetic ability; 具有出色的沟通能力,有创造力,且有一定的审美水平; 3 Good team player to be able to collaborate with cross region & cross function. 优秀的跨区域和跨部门协作能力 4 Serious and responsible in work, considering comprehensively. 工作认真负责,思考问题全面周到 5 Excellent English reading, speaking and writing skill; 英语听说读写能力俱佳;