Main Responsibilities:
- Achieve Hansaplast T-mall Global flagship store key financial targets
- Manage and guide TP’s operation strategy, plans and execution of flagship store in Tmall in terms of merchandising, activity planning, customer service and logistic delivery.
- Evaluate the performance of key metrics like UV, Conversion, AUS and Return rate on a daily basis in order to increase brand sales and profit
- Monitor TP’s daily operation to ensure the brand equity and business target are well addressed
- Analyze sales, site performance, CRM campaigns and marketing programs.
- Direct and implement regular Taobao event to generate more traffic and sales.
- Responsible for keeping track and updating monthly marketing calendars, sending correspondence with updates to TP or internal team.
- Create reports to analyze marketing results.
- Track and analyze competition in Taobao platform.
- Develop eCRM communications plans for site performance growth, retention & conversion.
- Craft and deploy e-distribution strategy, monitor key KPIs progress
- Closely work with distributors to achieve distribution business targets
Qualifications:
1. Bachelor degree or above, can communicate in spoken and written English.
2. At least 4 years Ecommerce experience in both healthcare(consumer medical device, OTC, health food) and FMCG , consumer medical device and skincare experience is preferred.
3. Self-motivated, passionate, resilient, entrepreneurship, ownership, teamwork, openminded
4. Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management & planning skills.
5. Results-oriented and understands how to create, implement, and drive relevant KPI's for business.
6. Able to tackle complex/fast changing situations, evaluate alternative courses of action, and provide fact-based solutions/recommendations.
7. Commercially minded with the desire to always improve and stay abreast of innovations in the market landscape.
8. Ability to build credible relationships internally and externally.