BASIC FUNCTIONS

Responsibility for complete management of the assigned category from creation of new products through their removal from the product line is the assigned products line business. Decisions made on products produced, manufacturing capacities, marketing strategies, outside purchases, and the need for engineering consultants will be largely influenced by the data and analysis generated by and recommendations made by the AD-Marketing.

Responsible for planning and directing the company's short and long-range marketing programs. Develop plans and programs, including forecasts for the market, wholesale marketing programs, product planning by channel, pricing and product line development. He/she is to coordinate and work closely with the Plant to ensure all product issues are well taken care of. He/she is also to work with channel team, sales, advertising and publications, promotions, showrooms, technical support, accounting, and CCSC. Direct liaison with relevant US headquarters departments is also necessary. Operate as the recognized central authority on all marketing matters related to assigned products. Responsible for development and implementation of enduring objectives related to product line development with management objectives both long-and short-term and develop strategies necessary to achieve objectives over specific time spans.


SPECIFIC RESPONSIBILITIES

？ Develop long-term marketing plans for assigned product lines. Incorporate sales, advertising, research and promotional efforts required to meet current and projected market objectives.
？ Prepare annual marketing plans for assigned products including market strategy, brand building, sales forecast, projected market penetration.
？ Develop short-term product marketing programs to obtain business in line with product sales forecasts and profit objectives.
？ Manage product prices (including those of spare parts), terms of sale and discounts recognizing out objectives and our competition.
？ Provide Market Research with market demand projections to guide the preparation of forecasts. Work with the Plants to insure needed product supply.
？ Manage the "Release for Shipment" process of new products.
？ Provide Channel/Advertising and Publication team with information to guide production of product literature and promotional activities.
？ Develop and present sales training programs for channel team,etc
？ Develop a personal expertise on assigned product markets including a complete intelligence file on competitors' pricing, field activity, customer service channels of market distribution and end-user preferences. Become familiar with product materials, manufacturing, packaging, transportation and promotions.
？ Develop plans for introducing and discontinuing products in line with marketing group's long-range market objectives.
？ Coordinate the development of effective packaging, installation instructions, sales displays, trade show displays, and publicity programs.
？ Provide Product Engineering with market preference and trends on products considered for development or redesign.
？ Maintain high level of communications with branch personnel.
？ Relate and recommend changes in established market distribution and strategy as necessitated by market and consumer preferences.
？ Coordinate the interpretation of plumbing codes and distribution of this information to the channel/field sales organization.
？ Seek legal advice from corporate counsel to insure propriety of pricing mechanism, trademarks, product labeling, policies and contractual agreements.

RELATIONSHIPS AND CONTACTS

Supervisory Relationships

？ Reports to AD-PRD MKTG


Internal/External Business Relationships

？ Work closely with the plant to ensure timely launch and smooth delivery of products.
？ Discuss new products, materials and purchases products with sales and technical representatives from outside Kohler co.
？ Contact customers to obtain market information on product sales and market trends, Includes distributors, builders, consumers, architects, engineers, plumbing contractors, O.E.M. users and retail outlets.
？ Attend trade shows, exhibits, seminars and marketing conferences as requirement.

Education and Experience Requirements


？ Bachelor’s degree or above
？ With similar marketing experience on product management, brand management, promotion activities, new product roll out and merchandising for at least 8 years
？ Experience in Bath and kitchen facility and fast moving consumer goods industry would certainly be a plus
？ Strong commercial sense and analytical skill; result oriented; Good interpersonal communication skill
？ Well experienced with adequate MS office software as well as acknowledge a satisfactory written & spoken English level
？ Understand kitchen market, especially sink/kitchen electrical products industry
？ Strong electrical knowledge understanding and learning